These 3 Fool-Proof Brand Building Strategies Can Grow Your Business to 6 Figures in 4 Months

I'd dare say 7 figures, in fact! Your virtual product has infinite potential as long as you're not “scared” of doing something remarkable.

Talking about fears, do you know the scariest thing every SaaS Business owner faces early on?

It’s when you’re warm, friendly and approachable, you know your services can help so many people, and despite that, you feel like you’re invisible.

Seeing funds move down the drain with zero returns can look scary. So, before you throw in the towel and say “SCREW IT ALL,” Let’s move back a step and see why many SaaS businesses face this situation.

So, Here are 2 Things You Might Be Doing Wrong.

#1. You Don’t Put Yourself in the Prospect’s Shoes.

We all want to show our offers in the best light. But that could only happen when people actually see your offers! When you examine your funnel, you question if people are actually rolling their eyes toward your Ads and mails. And as you see disappointing results, you think maybe you’re missing something.

The primary cause of ineffective marketing is not having enough knowledge of your prospect’s needs. If you don’t understand your prospects, you cannot influence their attention.

#2. Your Brand Voice Isn’t Compelling Enough…

If a business relies too much on outreaching and cold calling, their businesses reach a growth plateau because they don’t personify their brand. And counterintuitively, if a business grows beyond a point without an established voice, it exposes itself to risking its reputation.

For example, a recent racist remark from one of YouTube’s staff members put the entire organization’s reputation in jeopardy. Check CoryxKenshin’s video to learn more about it.

Many business owners feel putting their business out there and being unique would entice carper shaming.

Actually, it’s the opposite. The worst part about running any business is being ignored by your prospects. So, if you’re doing something that encourages any kind of interaction with your brand, either positive or negative, you must be closer to doing something remarkable.

3 Ideas That’ll Keep You on Track Or Bring You on Track (No matter which niche you serve…)

At the end of the day, driving sales is the question of how your product and offers are perceived by your prospects. As long as you’re unique and you do “the right things,” you can stay assured that people will find and buy from you.

Down below are 3 right things you can do to prompt your prospect into taking any set of actions you desire (As long as you know it’s in their interest).

#1. Use AIDA to Bring Them Into Your Sales Funnel

Credit:?https://www.smartinsights.com/

AIDA is the most trusted and popular marketing strategy. It helps motivate customers to perform certain set of actions.

Before you induce someone to do something, you need to build?desire. To build desire, you must develop?interest?first. And to pique interest, you need to draw?attention. This is AIDA.

A — Attention

Before anything, you need to draw your prospect’s attention. You know you don’t look up or dig into a service just because you saw an Ad of it.

The key to grabbing prospect’s attention is by creating something unique or uncanny, or by creating something that blends in with the channel trends.

Let’s take YouTube for example. You’ll see many Ads when scrolling through YouTube shorts that appear just like any other Shorts video because they are designed to draw your attention.

These Ads just follow the trends with their products. So, you’ll see that the first few seconds of the video show something weird or satisfying. Like you’ll see someone clean-shave a werewolf’s hairy back, or show some jelly get crushed under a hydraulic press for a few seconds.

That’s the thing with YT Shorts. Nobody knows what’s happening there. So, people don’t bother even if you bait them into watching your Ad.

I — Interest

Usually, people are already engaged in scrolling through the YouTube shorts. Because each video has a short reward cycle, people don’t feel committed to anything.

D — Desire

Benefits and desire go together. While directly listing out the benefits of your service still works for some businesses, many times you have to use subtle cues that imply that your services are linked to certain benefits.

Here your goal is to keep your services on top of your prospects’ mind. And you can only do this through continuous and active engagement.

A — Action

Action is all about inertia. So, this is the step where you don’t decide what your prospects do. You leave everything to them.

So, as long as they know your services are available and ready for purchase 24/7, you don’t need to worry about this step. Of course, you need a CTA (call-to-action button), but that’s about it.

#2. Build credibility by solving problems of your prospects

If someone comes to you and tells you they have the solution to all your problems, would you listen to them? Maybe. Maybe not!

However, if a friendly expert addresses your issue and asks for nothing in return, you will listen to them. Content marketing is just that — The main purpose is not to sell something, but to build an ongoing relationship with the society by creating value! If the world likes you, you don’t have to worry about selling a great product.

However, if you don’t understand your customers, you cannot grab their attention. You can learn more about your potential customers by being in places and using online platforms where you can find them.

#3. Associate Your Brand With Figures of Authority (That Are Relevant In Your Niche)

As long as you’re stepping into the market to create value and cherish relationships, you’re on the right track. This might sound sentimental, but it’s the only key to remarkable marketing.

Associate your brand and business with positive images. Yesterday, I saw a millionaire affiliate marketer do this. He wore a white suit, didn’t speak to the camera (you know the kind where they’re speaking to someone while being recorded from the side?), showed a drone view of the famous Hollywood signboard — even though it had nothing to do with his product — Well, it did present him as a Hollywood actor or a person with a similar lifestyle, so it was valid.

Why Go So Far, You Ask? Well… Because It Works!

A brand in India used pre-established authority to gain a fair market share in the smart phone industry. They used celebrities (authoritative figures in the lifestyle niche) to promote their phones. The moment their brand was associated with a figure of authority, they were instantly trusted by people.

Unfortunately, they’re no longer relevant because their phones’ build quality and pricing were poor.

You can use subtle cues to associate your brand with symbols, figures of authority (like “the medical science”, “modern technology”, “cutting-edge tools”, “Recent research/studies”, Tom Holland, and so on). In B2B settings, just make sure that these figures are relevant in your niche.

This tactic is suitable and effective in B2B interactions only when your brand has actual associations with the authoritative figures.

However, if you have a low ticket offer or your customers expect what they’re getting from you (Like chocolates, gardening tools, maintenance services, or any other B2C product), then you can even use authoritative figures that aren’t niche specific.

Tip: You can outreach non-competitive targets who have the foremost authority in your industry. Offer them free service and ask for a testimonial (feedback) in return!

Conclusion

A brand persona is critical to establishing your business’s voice. Most SaaS businesses choose expert-voiced, professional and conversational styled voices because people trust them.

As long as you’re getting your brand persona and offer right, you won’t seem like the camera man recording fake prank videos for YouTube. Eventually, your invisibility potion will run out and people will start finding and engaging with you.

That’s it for this one! Liked what you read? Share! Want a writer who can communicate the problems your B2B SaaS business can solve? Contact me through?Shuflash! Thanks for reading!

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