#3 - Fargo, Wonderland, and The Delorean...

Welcome to spring and the March edition of the newsletter (just under the wire!). I’ve taken probably the biggest leap so far with my newsletter, adding a bunch of new sections in and making this more of an entertainment, marketing, and social media mishmash.

You’ll see a new copywriting/writing section where I hope to share more tips and helpful content as I pivot from social media into copywriting.

I also have a new AI section because, really, it’s here to stay whether we like it or not and it’s going to have a huge impact on writing and content creation, so better to be ahead of the curve with responsible AI use than to be left behind. I absolutely believe that AI will NEVER replace human writers, but they can be used as a powerful tool to get more done in less time and act as an assistant (or full roster of assistants). If we want to succeed as writers in the age of AI, we need to embrace the technology and use it to make ourselves even more invaluable to companies and brands hungry for quality content. You don’t have to be a writer to tell AI writing gone awry, but you can use it to level up human writing.

I also used to put out a weekly blog on entertainment news and I have brought some of that here with what I’m reading and watching. I will continue to share my YouTube videos, TikToks, and interviews I have done with the casts and crews of many movies and television shows.

As always, this is a work in progress and I would love to get your feedback. What do you like? What could you do without? What do you want to see more of? I want this newsletter to be a good source of information for social media and marketing, but also writing and entertainment.

Having said that, let’s get into this months edition, shall we?

~Tai

LINKEDIN MARKETING

LinkedIn Algorithm Change Could Promote Your Best Posts For Months

According to a recent interview with corporate management, LinkedIn is preparing new tools and algorithm adjustments to help users connect with more focused audiences months or even years after sharing their greatest content.

LinkedIn execs Tim Jurka and Dan Roth discussed themes related to increasing engagement on the platform in a recent session that was posted on Entrepreneur.com.

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SOCIAL MEDIA

How to Get More Views on YouTube Shorts in 2024

With the meteoric rise of YT Shorts, garnering attention in the vast sea of YouTube videos has become more challenging than ever.?

In 2022 alone, YouTube reported a staggering 1.5 billion daily logged in users watching short videos on YouTube, showcasing a paradigm shift from traditional long-form videos to bite-sized content. As we approach the end of this year, it’s more vital than ever for content creators to adapt and thrive in this dynamic landscape of video marketing.?

In this article, we’ll offer insights on how to optimize your presence and garner more views on YouTube Shorts in this highly competitive space.

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ARTIFICIAL INTELLIGENCE (AI)

'Human Content Ranks Higher Than AI Content.' New Marketing Insights From Neil Patel

Marketing expert Neil Patel shares invaluable insights into the world of marketing, emphasizing the importance of passion, focus, and expertise in achieving success in any niche.

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COPYWRITING & WRITING

6 Easy Things You Can Do To Improve the Content Experience for Your Audience

What if you created content so great your audience doesn’t even realize it’s an experience?

That scenario can happen when you opt for one or more of these ideas from the Content Marketing Institute to take your content goals beyond simple consumption and clunky experiences.

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A Few Resources for Writers

As I’m doing more writing these days, there are a few websites I have as go-to resources.

They are:

• https://wordcounter.net/ - great for keeping within character limits on social media.
• https://www.textcompactor.com/ - good for reducing too-long text and operates with a percentage slider.

What are your bookmarked websites for copywriting?

?? Read the full newsletter on my Substack HERE ??

I am a Copywriter and Marketing Consultant for Tai Freligh Consulting, a marketing agency based in Huntington Beach, California. TFC provides consulting services for copywriting, marketing, branding, and social media.

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