3 Facts About Websites You Can't Do Without

Living in the digital world, a website is now a necessity for a business, big or small. Most consumers are looking online for information that will help them make smarter purchasing decisions. In fact, according to the eCommerce Foundation, 88% of consumers will research product information before they make any purchase online or in the store. This buying behavior trend emphasizes the importance of a website for today’s businesses.

If you have a business and don’t have a website, you are probably losing a number of great opportunities for your business. A website itself can be used to accomplish many different marketing strategies to help your business grow. The web has a far wider reach than any other form of advertising. Your website will be the center of your company`s online presence; through it, you advertise your business around the Web on social networking sites, forums and through pay-per- click advertising programs. It is the first step to success.

• SALES

Sales are a heart beat for any company and it’s the single best way to keep your business up and running. Improving sales is the best way to improve the health and success of your business and the importance of a website for sales cannot be overstated.

By having an online presence through your website, you are able to reach more consumers and it increases your availability to make sales. The more consumers you reach online, the more opportunities you have to make a sale. With a website, you can sell your products and services around-the-clock even when you and your team have checked out for the day, your website is still working hard to bring more customers to your business.

Developing a website doesn’t automatically bring paying customers to your business. However, through search engine optimization of your website, you can improve your chances of bringing in more qualified leads who are more likely to make a purchase. Being visible worldwide means you are very likely to gain more customers. The more customers and visitors you have, the more sales you will generate.

“Take a risk and keep testing, because what works today won’t work tomorrow, but what worked yesterday may work again.” – Amrita Sahasrabudhe

When customers are purchasing online, their decision making is supported because of your online presence (not necessarily only on your website).

• MARKETING

The importance of a website for marketing extends to every aspect of your digital marketing strategy. As the backbone of your online presence, every type of communication, piece of content, or advertisement that you put online will drive the consumer back to your website. As such, it’s important that your website gives consumers a clear idea of what your brand is about and what types of products or services you offer. Though you may use third party tools as discussed in previous article to reach and engage with consumers, you have to have a place to send consumers to when they want to learn more about your business.

“Ignoring online marketing is like opening a business but not telling anyone.” – Anonymous

Having a website and online presence strategy allows you to market your business online and any business that does not have a professionally designed website is missing out on a powerful marketing tool. There are lots of marketing strategies you can use to advertise and market your business. It's important to note that all online marketing strategies have been proven to be effective. Which ones you choose depends on the type of business you are in. Speak to us to see which are best for your business.

• CREDIBILITY AND VISIBILITY

There are actually still quite a few small businesses that do not have a website and without one this is exactly how they will stay, small. Without a website, potential customers are going to assume that you are a small time company that does not take their business seriously.

Your website is often your customers’ first impression of your brand and they give your business the opportunity to tell consumers why they should trust you, and the testimonials and facts to back up those opportunities. Even if people have heard about your company, they may want to carry out research online first, before entertaining the idea of leaving the comfort of their own home. Websites usually provide a map and directions to company`s shops or offices, for visitors to less likely have trouble finding your location.

People tend to trust a business after they have done business with it. Using your website, you can continuously serve consumers online and increase your credibility as a business owner. Depending on your business, the frequency of repeat customers also varies. In some businesses, like garments, repeat customers will be very frequent. However in some businesses like consumer durable or hardware, or industrial products, repeat customers might hit your store 3-4 years later. In such a case scenario, it’s easier to retain repeat customers by updating information on your website regularly.

If your website is unattractive or hard to navigate, then you may be turning away your customers without even knowing it. A survey from Business 2 Community shows that 94% of people stated that web design is the top reason that they mistrust or reject a website.

CONCLUSION

Do not be left in the dust, websites are one of the most cost-effective tools available, leverage the power of a website now. The importance of a professional website for your business success is clear and the good news is that websites are flexible and can grow as yours business matures. If you want to do business in today’s modern marketplace, you need to have a website. But where do you start?

If you are serious about launching a professional website and optimizing your site for the search engines, then you may want to work with a professional web design agency. Though working with web design professionals does require an up-front investment, you will find that the money you spend on professional web design services is well worth it. For one, a web design agency knows what it takes to design a site that offers a positive user experience and they can also create web page content that is optimized for the search engines so it becomes easier for your customers to find you. If you need help in developing an optimized top-notch website that sells, it’s time to contact the expert and our team specializes in that. We stay on top of industry trends and market changes to provide value, just for you! To find more about our top-notch websites solutions, contact us today.

You might also want to check out our services. Let us help you develop a long lasting and most effective solution for your business, tailored to honing in on your prospective clients.

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