3 Factors To Determine If Email Newsletters Are Right For Your Business
D. Channing Muller
Speaker | Award-Winning Marketing Consultant ???? I help growth minded professionals gain confidence and efficacy in their communication across marketing, sales and business.
?? Should your business be sending email newsletters?
The answer: Well, it depends.
I know that’s not the direct response of “100% yes” or “Eh, don’t bother” you hoped I would provide, but as with all marketing advice, there is no one-size-fits-all answer because every small business is not going after the same customer.
Even if your business and a “competitor” (I use quotes because really, you are a special snowflake ??) appear to offer the same service on a high level, the way you deliver that service is going to vary.
So how can you determine if you should be spending time on email newsletters??
Here are the main factors to consider:
Dive into the details of each of those factors over on the DCM blog.??
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1 个月While I loathe newsletters, I do enjoy good ones that give value. I have a few newsletters that I look forward to. Then there are those who I never signed up for and immediately unsubscribe and delete.
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1 个月email newsletters still drive real engagement - just look at those impressive stats! ?? #emailmarketing