3 EZ Steps & U Can B a LinkedIn Guru - Today!

That's right. It only takes three steps to become a LinkedIn Guru

Step One: All one has to do is put - expert, guru, #1, etc. into your LinkedIn profile headline.

Step Two: Then take a deep breath and watch the money roll in.

Step Three: Wait.

Huh, crickets. No Direct Messages? No customers? No leads? Seems odd.

Why aren't we successful right out of the box like the other consultants? I know they're doing great because they've told us that they're doing awesome.

What's gone wrong?

Where's the instant gratification.

Why the hell isn't the tribe sending money via Paypal, Venmo, Dwolla, Google Wallet, Bitcoin, Skrill, Payoneer, WePay, AliPay, Line, etc?

How could that be? It's in our profile. We have thousands of followers. We've been doing this a long time. I mean at least three months. That's an eternity.

We've sent the link to the pod and gotten that all important first hour engagement.

Yet no customers. Hmmm? This guru crap isn't so easy after all.

What's wrong with these people? Don't they get how lucky they are that we're finally offering our services for a small fee? It has to be them, right.

Wrong.

Calling oneself a guru, expert, #1 is really bad marketing (or personal branding for those of you that believe in that phrase). I've been fortunate enough to work with some actual gurus and experts.

Real experts hate one thing - the creation a "better-than" dynamic.

Solution

What's the solution?

Here's my opinion and this is especially for service based entrepreneurs.

Let your satisfied customers tell others that you're the best. This is what some people refer to as proof of concept. That's great but how do we get there in a smooth fashion.

Service businesses are tough because many of the elements are intangible. This makes it extremely difficult for the buyers to psychologically identify a right price. Most will feel they paid too much or too little.

Both of those mindsets will create a dynamic where they just want to get out of the transaction.

1) Set the right price. To solve the issue of vagueness (i.e. what value are you giving for the price) it is incumbent on us as owners to set the right price.

Make it easy for your customers to understand the following: Total cost of a project before starting a project, clear definition of what happens when things are added to the original project cost and were not priced in to begin with. What is your hourly rate? Project rate? Monthly rate? Be clear.

2) Define success metrics before taking the first payment. This is where so many people drop the ball. How is the customer viewing the success/failure metrics? How are we viewing it? Are we on the same page or way off base. Put this in writing before starting the project. If metrics change then update the new metrics. The key here is to be on the same page.

3) Deliver results. It really is that simple. While people have difficulty with intangible benefits they are well aware when something has worked to their benefit. If you haven't delivered results find out what they feel is needed for a positive experience.

4) Ask for referrals rather than testimonials. Testimonials are fantastic from an intangible marketing perspective. Yet, referrals are a clear signal that the customer had a positive experience with you and is ready to open other doors.

I'm curious -

How do you experience the phrase: guru, expert, #1, etc.?

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