3 examples of offline marketing in Paris! Renault, Hyundai, Citroen

It goes without saying that Renault, Hyundai, Citroen are all famous car brands.

?"Observation" is definitely one of the most important skills in the "learning process" as well as creativity.

?Let's take a look at 3 offline marketing of 3 car brands in Paris

Quite by accident, I was walking in the city last week and on the same day I was attracted to some activities and offline marketing: Hyundai, Citroen and Renault.

1- Hyundai:

A sports event hosted by Adidas was held in the middle of Paris where hundreds of people were running in the city.As you can see in the photos, there was a small greenhouse inside a glass wall and we could see connection between the greenhouse and exhaust of the car by a tube . Their message was about green and electric cars in the near future which will work with Hydrogen and vapour of water.

2. Citro?n

Since there is a metro station in Paris called "Javel-André Citro?n" that day I found new advertising content at this station. As you see in the photos passengers during their waiting time had opportunity to learn more about the history of this French brand and its vehicles. By the way, if you're not so busy with your daily activities and concerns, and also eager to know more.

3. Renault

Since a very important tennis match was held in Paris, "Ronald -Garros 2022" , Renault decided to participate in this event as a partnership. And one of the output of this partnership was visible in the corridors of the subway station around the stadium. They took the opportunity to promote new design approaches for their electric vehicles. It was also wise, in my opinion, to use a specific color palette in conjunction with the sport of tennis in the content.

Now, what do you think about them? Is there any idea which has got you?

If you are interested in reading more, you can find other articles on the IamSoheil's blog.

June 2022, Paris

Soheil