3 Essential Elements for Small Business Lead Generation
So you’ve started your small business and everything is running smoothly. What you need now is more customers. How can you do that? Lead generation!
A lead = your potential customer.
Generation = the ways you communicate to provide information about your products/services.
Lead generation is the continuous activity of sending the right messages to the right markets, through the right delivery channels.
The intended outcome of successful small business lead generation is for your product/company to gain attention, elicit a response from a prospect, and earn a new qualified lead or a prospect to purchase your product.
Your message
Keep in mind your company promise and branding as you create your promotional message. You and your company offer a unique value proposition, also known as something that makes your company and product/ service different than any other out there. Make this clear in your promotions.
When you describe your product, focus on how it helps your clients. Try not to focus on the features or what you think is great about your product.
It’s also important to have a Call To Action (CTA) at the end of your lead-generating activities. A CTA is the next step you want your prospect to take after interacting with your promotion. A simple CTA is “buy now”. Without a CTA, your prospect may not take the action you were intending for them. Ie. Buy your product!