3 Easy Ways to Effectively Build Brand Authority
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Abe Brown, MBA, M.R.Ed, PCC Your brand's reputation is the most essential asset in your business.?
A good reputation contributes to your brand’s authoritativeness. Why does this matter? People want to work with experts, those they know, like, and trust. These are the people who drive results. Think about it. You wouldn't go to a broke person for financial advice, would you?
Of course not, and this same concept applies to business.?
As an influencer, your job is to ensure your marketing efforts strengthen your brand’s credibility. This is how you gain a competitive edge, separate yourself from the crowd, and enhance your brand value. But how do you do this? There are four simple steps to build brand authority.?
Keep reading to learn more.
What is Brand Authority?
Brand authority refers to the industry recognition and loyal customer base that comes from thought leadership, providing exceptional products and services, and operating your organization with integrity. It's the strong brand you develop over time to gain the business of loyal customers and the respect of industry experts.
In short, brand authority is the trust you earn among clients and customers. It's the degree to which you're recognized as an expert on your subject matter. Here are a few factors that can contribute to your authority:
All of these things create an authoritative brand that builds trust. But how can you start implementing these ideas in your business? Luckily, there are four easy steps you can take to begin building brand recognition today.
3 Actionable Ways to Establish Brand Authority
You must take a few simple steps to build authority in your industry. Going through this process establishes brand loyalty, attracts more potential customers, and builds relationships with prominent people in your profession. Here are 4 actionable ways to establish brand authority for your business.
1. Implement a Content Creation Strategy
The world has gone digital, and building brand authority now involves the online world. As such, you can skyrocket your brand and reach more customers by creating relevant content that helps your market solve its problems. Think of your content marketing efforts as the nucleus around which all the other components rotate.
A good content strategy draws people into your brand. It creates a deeper connection with people on a mass scale that dwarfs anything you could do on an individual level. For this reason, your marketing dollars are well spent when you create content.
And the best part? There are many mediums to choose from:
The idea behind content marketing is to display your expertise as a thought leader, alleviate your market's pain points, and facilitate customer loyalty. Moreover, it's also an excellent lead-generation tactic that can help your business reach a broad audience.?
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2. Gather Customer Reviews and Testimonials
Social proof is a powerful motivator for people.
We're more inclined to believe the praises of others than we are about you patting yourself on the back. And that's why reviews and testimonials are so effective—they are proof that other people are happy and satisfied with your services. Every influencer needs reviews from satisfied customers to bolster their authority in the eyes of new prospects.
So, reach out to past clients and ask for reviews.
Plaster them across your site, post them on your Instagram profile, and publish them wherever new leads can see them. This will further establish your credibility by building trust in others who want to do business with you.?
3. Release Case Studies and Success Stories
What results have you helped clients generate so far??
How have you streamlined their business operations? Contributed to their button line? Increased conversions for a particular campaign? Helped them overcome limitations personally or professionally? All of these can become excellent case studies and success stories to build your brand authority.?
For this reason, it’s essential to track and monitor the results you help produce in your audience.?
If people are following your brand, using your tips and tactics, and improving their lives, capture the outcomes and use them as proof of the validity of your processes. This is one of the main ways you can develop brand authority as an influencer.?
And all it takes is a little proactivity on your part.
Ask your followers to provide feedback. Make it easy for them to do so by sending out surveys, review forms, or questionnaires. Once you begin building your log of success stories, these will solidify your brand’s legitimacy even more, creating an air of confidence among new people who discover your brand.
Final Thoughts
Your brand authority is your most important asset as an influencer. As a result, you need to ensure you’re taking the right steps to establish your credibility in the eyes of new and old audience members. This process takes time; however, it’s something that will be infinitely rewarding (and more than worth it) over the long run. And the best part? We at Certified Flourishing Coach are here to help!?
Our expert team of coaches and facilitators can guide you through establishing your online presence and building your brand authority step by step. So, if you’re ready to flourish in the digital age, contact us today to learn more.?
About the Author
Abe Brown, MBA, CMCT, CPHSA is the Coach’s Coach, and is an Entrepreneur, Professional Speaker, International Best-Selling Author, and High-Performance Leadership Coach. He is the founder of Certified Flourishing Coaching??and Flourishing Workplace. Abe is also the author of the Certified Flourishing Coaching? Programs.