3 Easy Steps How to Create Your Digital Marketing Report
Introduction
When it comes to digital marketing, you need a way to keep track of how your company is doing. You'll want to know when you're making progress and what needs work most. You might even want to compare your efforts against competitors, but that's not all. There are also legal reasons why you need to keep records on what you've invested in the past year or so. For example, if a client cancels their contract with your agency after working with them for several months, then those records might be useful in negotiating another contract with another firm—which could save them money over time!
Step 1
Find your marketing data.
Find your marketing goals and objectives.
Find the analytics that can help you reach these goals/objectives (e.g., Google Analytics reports)
Step 2
The second step is to define the problem. What are you trying to solve?
This question can be difficult, especially if you're new to digital marketing. You might think that your goal is simply "to grow my business" or "to get more customers." But what does this really mean? How will it help sales go up, or traffic on your website increase?
The best way to answer these questions is by asking yourself: how do I want people (and my company) to feel after they've used my product/service/website? What would happen if they did this instead of using my competitor's product/service/website? How would I feel if someone else had done exactly what I'm doing now--wouldn't that be awesome?!
Step 3
Summarize your results.
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Include any recommendations you have for future action, such as:
A new digital marketing strategy or plan.
New tactics to improve efficiency and effectiveness in the future.
Include any action items that need to be completed immediately (this is often called "next steps").
You can make your marketing report in just 3 easy steps.
You can make your marketing report in just 3 easy steps.
Create a blank report. Make sure you have all of your client's details, including name and address information. You should also include their website URL if they have one so that you can link to it from the report itself (or at least write down how they can be found).
Add the date and your name as the author of this document, along with any other pertinent information such as contact information for future reference or what was discussed during an initial meeting with them (if there was one).
Add any other relevant details like what kind of engagement strategy you used during this project or how many leads generated by each tactic; I recommend putting these numbers on separate pages so people who want access will know where they are located when looking through them later on!
Conclusion
With these 3 simple steps, you can create your own marketing report to reflect the results of your efforts. Use it as a guide for how well your digital campaigns are doing and for any adjustments you may need to make in the future.