3 Digital Brand Content Ideas to Get Noticed in Bars and Pubs

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In bars, clubs and lively spots where your beverages are served, digital signage is getting new dimensions and surfaces that can be transformed to brand storytellers or support marketing promotions.?

Here are 3 actionable ideas you can add to your next marketing plan to help improve your brand visibility and relevance.

1. Instant Content Sharing with the Digital Tap Lens

Imagine your target audience is sitting in a bar, deeply immersed in an important football match. Their team wins. Suddenly, on the bar, a (Digital) Tap Lens installed for your brand changes its message to: "Score, one beer on the house for all the fans!" And imagine you can repeat the same action across all bars your Digital Tap Lens is installed. The relevance for consumers is undeniable, and the after-effect is positive and memorable.?

The Digital Tap Lens now comes equipped with new instant content-sharing technology. It allows you to respond directly to marketing needs and update lens content with target-group-specific images, videos or promotions.?

Download?the Digital Tap Lens?FAQ or read the full article on?Digital Signage benefits.?

2. Integrate your online cross-channel marketing efforts with face-to-face moments.

Do you or your marketing team run periodic online promotions for your target group? Why not create a full cross-channel experience by adding their favorite bar or nightlife spot to the equation?

With the ease of changing content on a digital screen or barware appliance like the tap lens, you can avoid production costs and switch the campaign to match the ongoing promotion. You can also drive traffic to the bar or social spot with location targeting—a win for your target group and for the bar owners who can welcome extra crowds.

3. Surprise and engage.

Become a part of the atmosphere by using authentic and fitting digital assets with a dash of the element of surprise. It's easier than you'd imagine!

Take, for example, the Digital Bar Art concept from Guinness. By integrating a classic, funny and surprising video triggered at certain moments, you draw attention to your branded content and can create a feeling that you are a part of your target group's experience.

An additional tweak is integrating?Signum interactive technology?that allows you to play the content with a pre-defined trigger. For instance, if someone opens the fridge to grab your beverage brand? The possibilities are endless.?

For Digital Bar Art, the key is to fuse with the bar setting and atmosphere while staying true to the unique brand identity. It creates a positive interaction with the viewer. The content and customizable frame fit the environment while having an additional element of surprise to grab attention.

Closing thought

The possibilities are numerous when it comes to integrating technology in the service of your consumer’s experience. Using?Digital Signage?(effectively) in the physical world can help cut through the competition and reach your target audiences at crowded, high-tempo spots.?Additionally, the data you collect from these locations, can be used to increase efficiency and provide valuable insights for further brand growth.

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