3 Data-Driven Tips for Choosing Blog Topics

Most business owners today know that content marketing is an essential part of gaining leads, growing your audience, and drawing customers to your website. They hear all the alluring data about blogs, such as the fact that 77% of internet browsers read them, and motivation hits them. So business owners, excited by the prospect, slap up a blog on their website and wait for a million people to share it…which doesn’t happen. Does this sound familiar? If so, don’t despair. You can attract people to your blog by finding article ideas with these 3 data-driven blogger research tips.

1. Survey Your Audience

You don’t have to sit around and wonder what your target audience wants you to write about. We live in a world of instant communication, and it’s easy to connect with people all over the world. Just ask your customers what topics they’re interested in using an online survey tool like Google Forms or Survey Monkey. You can also make questionnaires for your current customers as well.

2. Get Inspo From Competitors’ Articles

Another great way to get topics for your blog is by getting inspiration from your competitors’ posts. Using a tool like BuzzSumo, you can analyze which of your competitors’ posts are the most popular. From there, you can start writing your own spin on each topic. Just be careful not to exactly copy the articles. Instead, offer a new perspective or insight on the topic your competitors wrote about.

3. Read Online Conversations From Members Of Your Audience

Browsing through what members of your target audience say online is the best way to find blog topics. Often, people post questions on platforms like Quora, LinkedIn, or Twitter to get feedback from others. If you notice a certain question or topic popping up a lot from individuals who fit your buyer personas, that may be a good foundation for a blog.

Bonus Tip: Up Your User Experience

It’s important to find engaging blog topics that your target audience is interested in, but it’s also essential that you focus on user experience. User experience refers to meeting the needs of a consumer in a particular context. For instance, if a reader comes to gain knowledge about inbound marketing and you write an article about it, you’ve met that reader’s needs. You can enhance readers’ user experience by increasing your site’s loading speed, using headers and bullet points to break up content, and adding buttons that make it easy to reach out to your company for questions, such as the classic phone, email, and social media icons. WordPress plugins like Akismet Anti-Spam make it easy to create a user-friendly design and reduce slow load times.

Find Out How ULS Can Help You!?

Do you want to write an amazing blog that will get thousands of views? USA Link System can help. Our content marketing experts have the know-how and expertise to help your blog shoot up the ranks. Contact us today and find out how we can assist you!