The 3 Crucial Marketing Mistakes Businesses Make!
Bob Theriot Director of Marketing
I help businesses by solving bigger problems by; building out a complete Marketing System & Brand Voice to optimize their brand and get more customers and clients! I execute through effective leadership & systems
I see far too many businesses make 3 crucial mistakes when it come to marketing. I will share these with you today, but before I do, I want you to understand something first.
I need you to have a better understanding of what marketing actually is…
I believe some people really don’t have a solid grasp of ‘marketing.’
‘Marketing’ is defined by the American Marketing Association as “the activity, set of institutions, and processes for creating, communication, delivering, and exchanging offerings that have value for customers, clients, partners and society at large.”
I have to say, that I totally agree with the definition, but I think I need to go a little deeper here on my philosophy of marketing.
The idea of marketing is just bringing awareness to you, brand and your business. Easier said than done, right?
Another important component of marketing would be, getting someone to take action.
What’s the use of marketing if you can’t get someone to call you, give you their contact information, or ‘buy’ from you?
This is actually a big one. If you’re a big brand and have a lot of money to brand your logo everywhere like: Television, Billboards, and Magazines and Radio, this strategy can work to help keep you at ‘top of mind awareness.’
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