3 Critical Elements Your Whiteboard Videos Could Be Missing
It doesn’t take much to make a successful whiteboard video – or so it seems. When creating one, your job is mostly to get out of the way and let the formula work its magic.
But there are certain critical elements that make all the difference between a whiteboard video that compels your viewers to take action… and the one that makes their eyes glaze over!
No matter how confident you are in the awesomeness of your whiteboard videos, here are the 3 elements you must never neglect, if you hope to boost sales and your customers see your video content.
Clear understanding of your target audience
For you as a business owner, it’s natural to want as many customers as possible. But it doesn’t mean you need to appeal to everyone. A business that hopes to reach everybody is like an ice cream that holds all the flavors: an awesome thing in theory, terrible in practice.
When you create a whiteboard video, you have to keep it focused on your ideal customer’s profile. Anything less will diminish its effect, and maybe even sell your product to the sort of people you’d never want to work with.
To avoid it, always consider your desired customer, and call them out in the video. Talk about their specific motivations, discuss the situation they’re in, and the perfect situation they’d like to create and most importantly, use the language they’d use when describing their problems and solutions.
Proper structure
Speaking of problems and solutions – make sure your whiteboard video has a set structure. Just as you wouldn’t start building a house with a roof, you can’t let your video jump all over the place, confusing your potential customers.
Here’s a great structure to follow that borrows from the best marketers of the past two centuries:
- Set up the problem your customers are facing.
- Describe the solution that would be a perfect fit for them.
- Explain how it works and what’s in it for them.
- Finish with a call to action.
Benefits and a call to action
Strange as it seems, but whatever your customers are buying, they don’t care about it – not really. They don’t want to know too much about the offering itself: they are much more interested in what it will do for them.
It means that, in a whiteboard video, your best bet is to focus on the positive outcomes from using your product or service, as opposed to any features they have. If your potential customers understand those benefits, and identify with them, they don’t care about anything else.
Finally, a call to action is something that will get your target audience to interact with your business. Asking for a commitment, with a free action or an actual sale, will strengthen your relationship with your customers and dramatically improve the effectiveness of your whiteboard videos.
Hopefully, today’s post shows you that you don’t need to be creative when making an awesome sales video. As long as you make sure to include all of these elements, you’ll enjoy a healthy conversion rate and a steady supply of happy customers!
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