3 Costly Reasons You Shouldn't Ignore SEO In Your Marketing Strategy

In the day and age of the Internet, it’s getting more and more impossible to run a successful online business without SEO. Although it’s not obligatory, ignoring search engine optimization may lead to higher financial risks in the long run.

Although it’s true that there are other tried and tested digital marketing strategies such as PPC and social media ads that yield quick results, it’s a common misconception that the financial benefits of SEO are not as clear. In fact, anyone who’s highly familiar with SEO knows that it is highly measurable, and in most cases, even better value for money.

Here are three ways ignoring SEO could affect you…

1. Your authority and expertise may be compromised. It’s evident that organic listings are considered more credible by customers than paid listings. It’s an entirely different perception when your company dominates the first page of Google. If your website is on the third or fourth pages on SERPs, you’re practically invisible.
2. You’re at a huge risk of getting severely affected by a Google update. Google engineers are working non-stop to ensure the #1 search engine keeps providing the best results to their users. If an update occurs and your website has penalties, a drastic drop in traffic can be possible. Adhering to best SEO practices can mitigate the risks of being adversely affected by an update. 
3. Missed opportunities on lucrative niches. When an SEO expert audits your website, minor distinctions on your keyword list can shift your entire traffic strategy to a whole new level. Sometimes the smallest details you’re missing out on are the ones that turn the needle.    

Businesses may opt-out on SEO and still be successful. However, ignoring SEO may be holding you back from greater sales and success. A competitor may catch on an opportunity you decide to leave behind, and then it’s too late.

If you’re looking for steady, long-term, lucrative results, SEO is a strategy that allows that and more.