3 costly analytics mistakes ??

Let’s be honest: Most marketers don’t have the chops to pull juicy (and accurate) insights from data. Good thing in-house analytics expert Dan Mayer is here to make us all a lil more dangerous. Dan unpacks the common pitfalls marketing folks fall into and how to escape them. Plus, we sit down with consultant and client-agency relationship coach Daniel Jeffries to chat the best ways to keep surprising each other. The good kind.

The math ain’t mathing: 3 fatal flaws in analytics ??

CMOs, take note: Our EVP, Analytics Dan Mayer reveals the mistakes you don’t even know you’re making. Plus, a few country music references.

Dan to the rescue >

QE Podcast: How CMOs can repair a broken agency relationship ???

It’s not all butterflies and roses in this business. Client-agency relationship expert Daniel Jeffries of Jeffries Consulting shares how to navigate the number one source of beef: the brief.

Listen on Spotify >

5 relationship tips from client-agency matchmaker Dan Jeffries ??

Don’t have time for the full audio? We got you. Get Daniel Jeffries ’ POV on agency management, the #DitchThePitch movement, and agency compensation models below.

Get the cliffnotes >

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