3 CONTENT STRATEGY SECRETS USED BY CHINONOSO OGBOGU TO ACHIEVE BUSINESS GROWTH

On October 1st, 2014 broken and depressed after a huge devastating financial loss he moved to Lagos. And from a small room with his loyal teammate Felix Ukattah , Sabiwriters was born. Chinonso Ogbogu became one of the Top 100 SME awardees by Business Day for 2023, leading Sabi Holdings with 10 subsi Starting with writing, he's now the CEO of Sabi Holdings with 8 subsidiaries.

Today is not just about accolades. I've been studying Chinonso Ogbogu strategy, and here are three principles he uses.

1: Share Your Entrepreneurial Journey: Chinonso sets the goal to share his story in entrepreneurship and leadership lessons as they happen. He knows LinkedIn is full of decision-makers and investors, so he shares his growth journey, sometimes blunt, sometimes funny but always with a goal. After building trust, he strategically turns his story into a product, and it sells out.

2: Attract Co-Investors and Talents: Chinonso stages his content to attract co-investors and prospective talents. Check his posts where he highlights team spirit and applauds his staff on LinkedIn. Co-investors want a brand they can trust, and he showcases competence and cooperation with his good team. Recently, he talked about 30+ achievements—it's not boasting; it's strategic!

3: Subtly Advertise Your Subsidiaries: As a strategic businessman, he subtly advertises his 8 subsidiaries under Sabi Holdings. He started with writing, but now he embraces visuals, audio, storytelling, and professional services. Sabi Holdings includes Sabi Writers Studio, Alo, BookSpider, Musk, and Sisi Manager. Watch out; real estate might be next. Sabi Holdings is strategic.

Here's my practical takeaway:

1: Be Genuine on LinkedIn: Execute your goal genuinely on LinkedIn with a strategy that suits your personality, just like Chinonso.

2: Build a Brand that Attracts Investors: Think big and prove it with your actions and words to attract investors.

3: Segment Your Business: When necessary, break down and segment your business line. For me, FRIDAYYAN is an emerging Pidgin English Communication brand. It's young, but the vision is to provide fast, simple solutions in advertising and brand communications in Pidgin English.

Now, let's apply these lessons and make 2024 a better year. To discuss how you can position your brand for 2024 with a working and result-based strategy on LinkedIn, book a 30-minute consulting call here.

#contentstrategist #contentmarketingexpert #linkedinmarketing