3 Challenges Enterprises Face While Working On SEO

As an enterprise, do you find it hard to measure your results from SEO? If your answer was YES, you are surely not the only one!It is crucial that everyone engaged in your enterprise understands these 3 challenges while working with SEO.

1. Frequent Changes in the SERPs - Over time, there have been several changes to SERPs. Google actively pushes universal search and prioritizes its services above natural search results. Even a slight decline in ranking for high-volume keywords might cause a calamitous reduction in metrics such as organic search traffic, leads, the share of voice (SoV) and CTR.
2. Traditional SEO is Barely Enough - Google is dynamic; as users search, it recognises their location and offers them locally pertinent options. Your rival will win the deal if you don't appear high enough in those SERPs. In addition, consumer reviews and testimonials are more credible than other on-page SEO components. Customer testimonials are more crucial than ever. How do you handle this situation, then?

• Use a multi-pronged, geo-targeted search technique
• Create a local SEO plan, a national SEO strategy, and an international SEO strategy - register your company for the appropriate local search phrases
• Focus on featured snippets, Google images and Google FAQs for page optimization.
• Request customer reviews - promote social proof to draw mobile, ready-to-buy customers

3. Demonstrating ROI to the Higher Authority - Showcase your RoI to keep the SEO going. One of the most important aspects of SEO is setting goals and ensuring the proper path to reaching them. Another is having effective communication abilities. Consider the following elements when coming up with particular figures as a smart strategy for doing this:

• Past SEO results of the page(s) or website, as well as those of its rivals.
• Traffic potential of the content.
• Measuring the cost per lead, cost per traffic and cost per conversion as compared to paid media.

Working with SEO involves several challenges. Because of this, it is crucial to check your facts before making any planning or budgeting decisions. It is possible that you won't see everything you need to see to make a knowledgeable and accurate conclusion. So, be aware of these traps and remain sharp in diving deeply into your data.Our clients know we take their business’ success as seriously as they do, which is why they choose to work with us. Are you looking for measuring and forecasting RoI, annual plans and SEO strategies? Feel free to reach out to us. Our doors (and inboxes!) are always open.Wishing you swift winds on your journey ahead,

Sarvesh Bagla - CEO, Techmagnate

We've Collected Key Sector-Specific Digital Marketing Insights!

BFSI, Education, Healthcare and ECommerce- we can handle it all! In August, we advised several businesses on how to improve their ROI with tried-and-tested SEO techniques.

Google Helpful Content Update – People-First Content to Dominate SERPs

Rolled out on 25th August 2022, the Google Helpful Content update brings profound changes in how businesses devise content strategies and write content.

Head to this blog to know all you need about this update, including the best practices, steps to undertake, experts’ opinions, and much more.