3 Business Strategies For A Slower 2024

As per the Kelley Futurecast: US economy will slow slightly in first half of 2024, but end year stronger. Link to the article here.

Now What? How do you ride the waves in this market, stay in business and potentially even increase revenue? In my humble opinion your chances of success go up when you align with your customer's business needs.

Welcome to the #engagementeconomy. There is a new way of being and a new set of expectations in the market; were everyone wants to know you care enough to do the following ...

1. Listen to them and understand their needs. Once you do that effectively and in a structured manner, you have the data to
2. Understand their specific needs. With that insight, you can design
3. Powerful Action to help them improve the quality of their lives.

I submit that if you operationalize these three steps in a cohesive approach to interacting with both your Customers and your Emoployees; you will have meanigful interactions, engagement and relationship, the foundations needed for good and profitable business.

Key Qestions:

• What systems are you using to Listen to your customer?
• How are you learning about what your customers care about and the challenges they needed help with?
• How are you collaborating with your customers and jointly designing solutions that address the business needs and their budgets?

Please also check out the SaaS company #BRIDGR (www.bridgr.co ) is an emerging company that is closing this feedback loop in very practical ways. I was reviewing one of their solutions for a consulting company that allowed their prospects to go through an #assessment and self identify where they needed help.

With the BRIDGR platforms Scoring and Recommendations engines both parties, the prospect company and the consulting company had a working document to review options and agree upon the best path forward.

In Conclusion

We are here to help you think through this approach. Get in sync with your customers in a way that makes sense to them. Remember in today's market our Sales Processes need to match our client's Buying Cycles.