3 Business Frameworks to Use with Your Clients

In the ever-evolving world of digital marketing, there are three tried and true frameworks that never steer me wrong when strategizing with my clients. These frameworks, when combined, help my clients do the following:

• reveal opportunities within their business,
• craft compelling marketing messages, and
• captivate their audiences with their brand value.

Donald Miller's Story Brand Framework

By leveraging this storytelling framework, I've harnessed the true power of narrative to connect businesses with their customers. Unveiling the protagonist's journey, amplifying their challenges, and highlighting how our clients' solutions can resolve their pain points has proven to be a game-changer. By placing the customer at the heart of the story, we create authentic and relatable experiences that help drive engagement and ultimately sales.

Porter's 5 Forces

Understanding the competitive landscape has never been more critical in the digital realm. Porter's 5 Forces framework has become my compass for navigating the market dynamics and identifying unique differentiators. Analyzing industry rivalry, buyer power, supplier power, threat of substitutes, and barriers to entry helps us unearth hidden opportunities, anticipate challenges, and strategize effectively. This framework helps position clients at the forefront of their industries by clearly communicating their competitive edge.

HubSpot's Buyer’s Journey

Meeting customers at every stage of their buying journey is critical in today’s digital landscape. HubSpot's Awareness, Consideration, Decision breakdown has been instrumental in helping my clients understand the purpose of various marketing tactics. By mapping out our audience's decision-making process, we craft tailored messaging that resonates with their needs and desires. This framework enables us to deliver valuable content at each touchpoint, nurturing relationships and driving conversions.

These three frameworks have allowed me to bridge the gap between business insights and creativity, empowering my clients to seize opportunities, curate impactful marketing messages, and build remarkable brand value.

Want to walk through one of these frameworks together? Schedule a 1-hour strategy session with me!