#3. Build “adaptability” as an organisational capability [The playbook for HOW! A journey to sustainable performance in the digital age]

The enterprise articulations of “change” and “transformation” implicitly suggest that you are moving from a static current state to a static future state, and that once you have “changed” or “transformed” you won’t have to do this again for some time. They suggest permanence and stability.

Is this the reality we face, or are we now in a world of ever-more volatile on-going environmental changes; driven by the combination of levers such as technological advancement, customer expectations, new disruptive business models and globalisation, and their ever-increasing speed of development and progress.

In this world “adaptability” is a key organisational capability, as continual evolution and innovation becomes a reality for survival. A static mindset of “change” and “transformation” lends itself towards always being in organisational catch-up mode, a mode where survival is less certain.