3 Billboard Tips Outside Kansas City, Missouri
Billboards have been around for as long as I can remember! In a country inundated with cars trying to get from point A to point B, billboard advertising is still an important and effective way to reach millions of drivers. However, if you’re going to invest in billboard advertising, it is pertinent that you make sure you nail your design.
Here are three quick design tips to keep in mind as you begin to construct your genius billboard ad ideas (don’t have any ideas? Give me a shout...I can help you with that!):
- Keep it simple. Limit yourself to six words, and keep your graphics clean. Your message should be communicated in five to ten seconds.
- Focus on one image. Whether it’s one piece of jewelry or a cheeseburger, one is more effective than several.
- Use the arm’s length test. Once you have your design, print it out in the size of a business card and hold it out at arm’s length. If it doesn’t pop, make the necessary adjustments.
Make your billboard memorable with a quick, clean design that keeps your audience thinking about your company long after they’ve passed your billboard.