3 of the biggest challenges in physical retail + NEW free trend webinar 2nd June

Hi there,

Are you loving all these bank holidays or are the 4 day weeks feeling like a squeeze?

Three of the biggest challenges I see in physical retail right now:

1. Not enough retailers are giving a different experience to the products that can be bought online
2. The customer is the expert, often so much research is done online before purchasing, it’s hard for staff to be the experts
3. Staffing challenges - from budget cuts, increasingly hard to recruit and lack of investment in training

Three things you can do to address this:

1. Create experiences to surprise and engage customers that build loyalty and social sharing opportunities
2. Invest in training staff and give them the tools to better serve customers in the moment
3. Use technology to support staff in-store not replace them so they spend more time with customers and offer an elevated experience

Physical retail is still hugely important and in many categories outweighs digital sales, yet it often falls to the bottom of the list. Having worked at Selfridges for so many years the store experience is ingrained in me. There is a huge opportunity to integrate digital solutions to better serve customers in-store, and I don’t mean a self-serve ipad! ;) Customers crave human interaction, they go into a store for a reason - to touch, feel, try on and engage.

For more insights, and to discuss this with other retail and brand leaders join me for dinner on 18th May, there is one space left, apply to attend HERE .

Consumer and Retail Trend Webinar

If you aren’t able to attend the event I am hosting a free webinar post-event with highlights on o Friday June 2nd 12-12:30pm BST.

"Create more customer engagement to increase profitability in digital and physical retail"?

You will learn:

• How to get closer to customers to increase conversion
• How to leverage your community and create raving fans to convert more sales
• The return of physical shopping and how digital can create a seamless customer experience

REGISTER NOW

Marie Kondo your business!

A coaching client said I was the Marie Kondo of business at our workshop recently. We had a real laugh and created some new mantras for him to live by:

1. Cull the free sh*t!
2. Stop the [insert playing small] sh*te
3. Simplify to focus on the big picture of hitting ￡x in x years

Something I think we can all relate to. Take 5 minutes right now to think about how you can apply these two things to the rest of this month. To achieve a big vision we need to:

• Take time out to strategise
• Focus on the big picture and remove distractions
• Have a roadmap to follow
• Stay accountable
• Some memorable daily reminders to keep us on track

Do you or your team need support with your strategy? Some recent projects I’ve been working on and exploring on discovery calls are:

• Strategy workshop with a commercial team to review processes, identify new opportunities in their business model to increase profit?
• B2B pitch review and engagement approach for tech service solutions and retail brands
• Speaking at a corporate away day on trends in the market to their global team
• Business coaching to increase revenue and visibility

Do any of things sound like something you’d like support on, hit reply and we can set up a call, I would love to help you reach your goals this year.

Speak soon,

Wizz x