The 3 Big Factors Of Social Media Content Moderation
Sutherland
We are a leading global business and digital transformation partner. We work with iconic brands worldwide.
The world of social media is huge — 4.2 billion social media-sharing Earthlings huge1. Each has a voice of their own, using text, image, video, audio, or whichever combinations they feel most comfortable with. And each harbors their own beliefs regarding how they ought to behave in a digital world.
That’s why there’s a need for guardrails of content moderation (CoMo) on this global winding road of social sharing.
The growth curve of daily content volume is staggering. More than 500 hours of video content is uploaded to YouTube every?minute,2??more than 95 million photos and videos are uploaded to Instagram each day3?and over 500 million tweets are tweeted per day.4
What does it take to intelligently moderate these massive number of users? We’ve identified 3 Big Factors.
1. Moderating digital content requires humanity.
2. Deliver globally. Speak locally.
3. Finesse, feel and focus — now more than ever.
This is an abridged version of the original article published on the sutherland.com website.