3 Best Practices To Boost B2B Sales And More
Weekend must read?
Last year, two-thirds of B2B sales leaders said their organizations’ revenue levels had been moderately to severely affected by macroeconomic factors. Despite this, top performing B2B companies were able to increase sales productivity and achieve better results.??
So, how did these industry leaders pull it off? While effective digital sales, account-based marketing, and pricing strategies played a part, they weren’t the whole story. We’ve identified three best practices that are helping B2B sales organizations to turbocharge their customer acquisition and conversion processes, driving profitable growth.?
Did you know??
The last edition of the Giro d’Italia, a multi-stage bicycle race in Italy, generated a staggering economic impact of €2 billion?
Despite Italy’s rich tradition, excellence, and economic potential, the business opportunity presented by its cycling heritage remains largely untapped. Italian companies, which currently favor other sports for their marketing, could potentially boost their returns by investing in it.???
Industry briefing?
Alzheimer's treatment within reach: After decades of research, the past year has seen major breakthroughs in the search for an effective therapeutic targeting the progression of Alzheimer’s disease. To make a real impact, we will need practical solutions — a set of effective therapeutics that are tolerable, easy to administer, and accessible via a simple diagnostic pathway, rather than relying on complex, expensive procedures.?
AI in anti-financial crime: Although artificial intelligence (AI) solutions come with inherent risks and require careful governance and planning, anti-financial crime (AFC) teams should be excited by AI’s potential to transform their programs. By taking a careful, well-planned, and collaborative approach, firms can successfully integrate AI into the AFC function, freeing up AFC professionals to focus on more strategic decision?making and risk assessment.?
Corporate scoop?
Proactive supply chain monitoring: Every day, many supply management teams are contending with resource shortages, changes in supplier lead times, and new challenges like the semiconductor crisis and overseas transport issues. The situation leaves them in constant firefighting mode, while also dealing with increased raw material stock levels. To balance the competing needs for inventory reduction and production stability, manufacturers have launched initiatives to move from a reactive "missing parts chasing" approach to a proactive coverage monitoring strategy.?
US secondary sanctions: Recent history, particularly in the context of the Iran and Venezuela sanctions programs, suggests that the United States will likely deploy its newly established secondary sanctions authority. Foreign financial institutions should take necessary steps to scrutinize internal controls and carefully review transactions that could be impacted by these new measures.?
领英推荐
Oliver Wyman in the news?
Who to follow?
Cosimo Schiavone, partner in our Financial Services Practice, attending FinTech Meetup next month??
Catherine Polaneczky, principal in our Private Capital Practice??
Roianne Nedd, global director of Inclusion, Diversity and Belonging?
Impressive insights! At GrowthJockey, we've been at the forefront of leveraging innovative strategies to enhance customer acquisition and conversion, particularly in the B2B realm. Your newsletter's coverage of industry leaders' strategies for turbocharging customer acquisition and conversion, along with insights into AI in anti-financial crime and proactive supply chain monitoring, is incredibly valuable for businesses aiming for profitable growth.