3 Benefits Of Twitter For Businesses

Twitter is one of the top platforms to keep up with the latest trends and conversations. It helps you discover which TV shows people are watching, which social media challenges they’re trying and more. Perhaps you understand the benefits of Twitter but are not sure how exactly to use it for your business. In this article, we’ll give you a detailed breakdown of why Twitter is important for business and how you can make the most of it.

1. Gain valuable customer insights: Twitter sees 6,000 Tweets every second. This puts into perspective how actively people are using it as a conversation platform. And for businesses, these conversations can prove to be a valuable source of customer insights. Using Twitter can help you research trends and topics that your audience cares about so you know how to reach them more effectively. Twitter and these insights can help brands do all sorts of things from launching new products or services to improving the ones they already have. It’s also a great place to engage with consumers in an authentic way, for your brand.”

2. Build brand personality and awareness: How you style your Tweets and engage with your audience on Twitter is highly effective for establishing your brand personality and growing awareness. One of the top benefits of Twitter for business is that it lets you share information quickly and start conversations with your target audience. In turn, your audience would find your Tweets and contains valuable and ideally, even share them with their followers. Make sure you use a tone that aligns with your personality. The types of conversations and topics you’re interested in and the tone of your Tweets will help you attract an audience whose views align with yours.

3. Deliver customer support and gather feedback: According to Rice, “The most advanced brands see Twitter as a vital marketing, customer care and market research medium that can provide valuable insights on every aspect of their business.”And rightly so. The platform makes it easy for customers to reach out to brands and provide their feedback or ask for help. Brands can then use this as an opportunity to not only collect vital feedback to improve their products but also to deliver the support their customers need. Companies such as Netflix have even set up a dedicated Twitter account to provide support. The company offers support through this page in multiple languages and in locations across the world.