THE 3 BENEFITS OF THE "LINKEDIN CREATOR TOOLS"

I have spoken about this before but it seems to be a topic that needs to discuss further.

LinkedIn Creator Mode, when turned on allows you to access 3 amazing "creator tools", which I am going to talk about today and the benefit of each:

1. LinkedIn Live Video:

In the beginning, it may be very uncomfortable and out of your comfort zone. But I promise you this, the more often that you lead into that fear of showing up on camera, the more connection and rapport you will build with your audience over time.

The great thing about using a third-party streaming tool, such as Streamyard or re-stream, is that you have the potential to not only go live on LinkedIn but you can actually multi-stream across other platforms as well.

When I typically go live on LinkedIn, I am also streaming to my Facebook personal page, my Facebook business page, three Facebook groups, and my YouTube channel. All with the click of a button.

I am a big believer in working smarter and not having to work harder. One of the huge benefits to streaming your live to Linkedin from a third-party streaming application is you can then download that video, use it for a podcast episode if you have one, or even upload that video through Otter.AI to transcribe it into written form, to create a long forum post or even blog article.

There is been many studies done, but also a ton of articles written on the power of doing live video over doing “native “or pre-recorded video to build trust and report with your network.

Live video ends up being a much more intimate and personal way of providing value-added content, education, and information to those with whom you are connected. This in turn will build trust, rapport, and meaningful connection with your network much quicker.

2. LinkedIn Newsletters:

A LinkedIn Newsletter is something every business owner should and needs to have right now. LinkedIn sends out an invitation automatically to your contacts to subscribe. This allows you to build an organic audience right away.

My newsletter has 6200 subscribers in only a few months.....Take advantage of it. LinkedIn also emails your subscribers personally when you produce a new edition. We always talk about visibility and organic reach, and this my friends is the optimal way to do it.

Now that LinkedIn allows you to publish a newsletter and simultaneously have it pushed out to those who have subscribed, makes it an absolute game-changer. LinkedIn Newsletters also allow you to build trust and rapport daily, weekly, bi-weekly, or monthly. Your frequency will determine how quickly you can build the "know, like and trust" factor with your audience. My recommendation is to publish weekly or bi-weekly to stay top of mind.

When you are consistent with your long-form Newsletter content, it will add to your credibility. We are all looking for ways to build our credibility. A fantastic way to do so is to have a reputable newsletter that educates and informs your growing audience.

3. LinkedIn Audio Rooms:

It's not that LinkedIn is always "one step ahead", they do a wonderful job seeing what is created, what is working, and how they can implement it to work even better on LinkedIn.

"LinkedIn Audio Rooms" is a prime example of this. Now just remember, it is being slowly rolled out, so if you don't have access to it yet ( I don't yet either ), have no fear as it will be made available to us all soon!

If you are on LinkedIn to build connection, rapport, trust, and meaningful relationships, this new feature is absolutely for you.

"With the pandemic still disrupting live events, and forcing businesses and industry groups to seek alternative means of networking and community connection, LinkedIn has seen a big rise in live events hosted on its platform, with the creation?of Live Events in the app increased by 150%, year-over-year."

- Social Media Today

The other thing I love is that you can join the host either as a guest speaker or type in the comments during the live stream on the mobile app or desktop.

"First off LinkedIn’s launching an initial test of its own, Clubhouse-like audio events platform, which will enable users to tune into live discussions in the app, and participate by raising their virtual hand to join as a speaker, or posting likes in response to the chat.

LinkedIn has been developing its live audio tools?since March last year, at the peak of the Clubhouse hype cycle, and while it has taken some time for the platform to develop its own option, it could still serve a valuable purpose within the LinkedIn environment, providing more capacity for professional connection within industry-aligned meetings and discussions".

- Social Media Today

In addition to that, LinkedIn will make sure they push the most relevant and thought-provoking conversations to each user on the platform.

“We have the professional context to recommend the most relevant events that can help you learn, network, and be successful, and we’re investing more in surfacing these events to you. Whether an event by a creator or page you follow or a topic you’re passionate about, we will surface the events that will help you reach your career goals.” - LinkedIn

Which of the ones mentioned do you need to start using, or need to use more often?

Also, don't forget my brand new book, "The LinkedIn Book for Sales and Marketing" is coming out at the end of this month.

I am giving away a ton of prizes and gifts for those who purchase the book or Kindle on specific days that I will announce. To get on the waitlist to be one of the first to get your hands on it, use this link:

https://networkacademy.kartra.com/page/newlinkedinbook