3 Benefits of Hiring a Copywriter for Your Business

Are your marketing campaigns failing to give you a positive ROI?

Are you facing trouble making sales?

Is your business revenue on a downfall?

Chances are you haven’t come across any effective strategy yet.

Well, you need not worry because... 

You are not the only one facing these issues in this new digital era, and this article will set things right not just for your business, but also for your CUSTOMERS, who are the life and blood of any business.

Let me ask you a few questions:

? Who writes your blogs, social media posts, long-form content(like ebooks, emails), and other content on your website? 

? Do you manage it yourself or do your employees handle this aspect of your business?

The truth is that, CONTENT IS KING...

...and it is only through effective content that your audience connects with your brand and decides to do business with you. 

Different content assets that you can create for your business include:

? Social Media Posts...

? Ad Content...

? Landing Page Content...

? Sales Page Content...

? Video Content...

... and when this content is written with an intention to sell, that process is called

COPYWRITING

Copywriting is the art of selling through the power of words.

Because ultimately, it is the words you chose that have the power to educate, entertain, motivate, influence, persuade, and convince your audience.

Each of the content types mentioned above helps a business increase its SALES, only if the copy effectively connects to your target customer’s pain points, desires, wants, problems, etc.

Now, the real question is... 

How to write effective copy for your business?

Either you can learn to do it yourself, or...

...simply hire a Good COPYWRITER and let him handle all your content related headaches.

YES, copywriting probably isn’t at the top of your list of strategies, but mark my word you will hit the bull’s eye when you’ll hire a professional copywriter and let him handle the content part of your business.

Let’s understand how hiring a copywriter can help your business:

Helps Understand Your Customer And Their Needs

The customer always comes first…

...and understanding your customer is the first and most important part of market research, even before creating the product itself.

Consider this:

If you or your employee are writing copy for your marketing assets, you all are too close to your business, which is good, you should be.

But the problem is…

You’ll make the mistake of writing about why your company/product/service is great. And though you will be stating the truth, a BIGGER and HARSHER truth is that your customer doesn’t care about you and your business.

Your customer cares about what’s causing him pain, what he desires, what he wants to achieve, what he wants to get rid of, what he wants to solve, what issues he is dealing with in life, and a million other things.

So when he comes across your business that touts its own horn, he simply ignores it, sometimes even unconsciously.

On the other hand, if a professional copywriter is writing, the whole outlook of writing will change.

Rather than focusing on WHAT the product or service is about, the copywriter will focus on:

? WHY the customer needs your product or service...

? What’s in it for them...

? Why they shouldn’t miss out on your offer...

? How the product will help solve his problem...

...and a lot of other elements of successful copywriting that will not only influence them towards a sale but will also establish trust for your brand in their minds.

A well-written copy will force your target customer to think that your product/service is the best solution available for their problems.

Now, after a copywriter does his research, his copy will help you...

Boost Engagement On Your Brand Content

It’s important for a customer to FIND YOU ONLINE. 

They may find you through Google, Facebook, or through paid ad campaigns, it is only when an effective copy has been written, that you will get more engagement.

By emotionally connecting with your customers through your copy, a professional copywriter can help you get:

?? more clicks to your ad campaigns…

?? more comments on your social media posts

?? more opens to your emails...

?? more clicks to links in the emails...

?? more leads on the landing pages...

?? more sales…

?? more referrals...

Imagine all that happening with your brand for a moment.

What would all that mean to you?

This is what a professional copywriter can help you achieve and doing this can catapult your business to amazing heights of success. Effective copywriting will help your business get:

???? An edge over your competitors...

???? Exponential increments in conversion rates...

???? Successful Product Launches...

???? Accurate Sales Forecasting...

???? Happy Customers who Trust and Respect your Brand...

Wouldn’t you like to enjoy all the benefits mentioned above?

I'm sure, YES.

But there is still more on the bucket list. Effective Copywriting will also help invoke….

Consistency In Your Brand Message

There are probably hundreds of businesses on the internet providing what you are providing or doing what you are doing. 

Why would anyone buy from you?

If you are posting some boring content about you, nobody will be interested in your business.

You need to be unique.

You need to have a Unique Selling Proposition. 

You need to have your own voice, and most importantly...

You need your brand message to be consistent, regardless of where your customer engages with your brand, either online or offline.

A professional copywriter will help you with all of this as well.

He will carefully study what your business has to offer, who is the target audience, how can your business help them, and based on all the other data that he will gather, he can help you find out a Unique Selling Proposition for your business.

Then he will invoke all the relevant emotions around that USP and use the unique tone of your business in all the messages he creates for your business. 

When your brand’s USP, tone and WHY behind your brand is reflected in every piece of content shared with your audience, your brand will stand out easily in front of your audience, amidst the noise of all other brands out there.

Chances are your competitors are already on board with the outsourcing of their content to a professional copywriter.

Here’s why:

• Content marketing is on the path of becoming a $300 billion industry. 
• And it costs 62% less than traditional marketing tactics while still generating 3x more leads! 

You don’t want to be left behind and get out of business within a few years, do you? 

Because these numbers aren’t going down.

So, what is stopping you from hiring a professional copywriter?

If you still have any doubts and want a FREE consultation, go ahead and message me now.