3 Benefits of Community Marketing: You Need to Have One

There are many ways to connect with people in the digital era. The purpose; finding and building more relationships. Hence, the connection created might actually help brand to create communities. Not just the usual one, but specifically community-based marketing. Through this way, brand can connect with each other, brainstorm, and share about the struggles living in business, dealing with customers, and experiencing the experiences. More than that, there are 3 specific benefits while brand uses Community Marketing;

1. More Relevance and Loyalty

For brands, that means maintaining a constant and timely symbiotic relationship. A strong community helps to build this consistency as community members are interacting with each other and relying on each other for making decisions. Moreover, communities with online channels can respond quicker to questions or complaints. Plus, these responsiveness is adding another layer of potential customers in the right direction at the right time.

2. Word of Mouth Growth?

72 percent of customers stated in a survey that they are willing to share good experiences with others (62% also said they would share bad experiences with others). Strong communities are filled with willing advocates that recommend products and vouch for a brand. Depending on the way a community is set up, they can also grow organically as members invite their networks to join. Building great brand communities generates a channel that leads to great market insight and organic growth through word of mouth.?

3. Better Customer Experience

Put simply, brands that provide incredible customer experience see a major boost to their revenue. Community marketing, when done correctly, gives marketers a better understanding of their customers and provides an extremely authentic touch point for a number of initiatives like handling customer complaints, gathering product feedback, nurturing advocates and much more. The insight of active community members can provide a treasure trove of information that helps brands figure out how to deliver the most well thought out experience.

If you start earlier, these three benefits also come early. That’s why, to make you understand the sense of using Community Marketing just learn it more, and practice it.

What do you think? Let’s drop your opinion in the comment section!