3 BADideas for a Friday: BAD to better with Janis Brugis, Traxlo and Warmforge.ai | BADideas.fund

Hey there,

To take an advice from my founder days, it's summer time - when inbox volume slows down, except for the flood of OOO messages - that is the right time to regroup ahead of autumn sales campaigns. This is what these 3BADideas for a Friday are about -?BAD to better to get under the hood of email deliverability,?unicorn spotlight?on a team that has nailed outbound;?and a?golden nugget to help you put those lessons into practice.

?? If you find this useful, share it with a founder in your network. Let's dig in.

BAD to better at startup building with Janis Brugis

"It's very hard to create something unique. Everyone is sending cold outreach emails and you cannot assume that everyone is interested in your offering. Aim to have as many responses as possible - even if it's negative, it's still a response."

Now this is an action-packed conversation if there ever was one. Janis Brugis has 10Y+ under his belt as an email deliverability consultant, most recently through Martal Group , one of top lead-gen agencies in the world that helps startups make sure emails don’t end up in spam. In this conversation, we unpick common misconceptions such as whether it is just a numbers game, that all spam filters are the same or do unsubscribe links really deter engagement. Check out our conversation on Youtube , Spotify and Apple Podcasts .

??Unicorn spotlight - Traxlo

When we evaluate investment opportunities, we put a large premium on founders who know their market (and thus how to sell to that market). Traxlo is one such example:

• Traxlo is building Tasku , a socially responsible grocery store tasks marketplace app, with a bold vision to become the local income super app
• The key three aspects that helped us build our conviction are 1) labor market trends that show gig work is set to grow, 2) synergies between doing good and doing well in business - Traxlo creates positive social and environmental impact through creating income opportunities for people with less economic access, 3) and a founding team with a strong market & tech expertise combo
• Traxlo relies on outbound to source retailers, in large part to educate prospects about gig work, and? Paul V. , co-founder & CEO, stresses the importance of quality over quantity in prospecting. "We don't do spray and pray, but craft each email specifically for the recipient to educate them about the market and tie messaging to their needs. We also never follow up just for the sake of it. Sales cycles in retail are long, thus it's better to wait a week or two and actually share something that brings value."

Golden nugget - Special offer from Warmforge - Land In The Primary ??

If that conversation with Janis resonates, here's a way to put those learnings into practice - Salesforge ?? , one of BADideas.fund companies, is built on the notion or personalized email outreach at scale, tackling deliverability among other things. They've just launched a Warmforge to help sales reps warm inboxes and have offered 100 1-year coupons worth $1K. To claim the offer, sign up at warmforge.ai and subscribe to the 10 mailbox plan with the code?BADIDEASFUND. ??

Raimonds