3 B2B PR campaigns we loved in January
Smartmonkey
We are a B2B agency trusted by marketing teams in the UK & USA to generate demand, drive leads & dominate their market
The first month of the year did not disappoint from a PR perspective. We saw brands emerging from the festive haze firing on all cylinders and releasing some incredible PR campaigns. Here are just three of our faves from last month:
randstad: Workmonitor Report
International recruitment company, randstad, released its annual survey, revealing the world’s recruitment trends, helping both recruiters and job seekers, understand the market.
Now in its 8th year, the report contains detailed, actionable insights into today’s workforce, in a bid to guide talent strategies based on insight from more than 26,000 workers.
To further support the campaign and show the impact this is having on UK SMEs (which make up 99% of the business population in the UK), Wise released research showing the pressure small businesses are under.
In a different jobs market to what we have seen in recent years, the report found:
and of course many more findings.
Why we loved it:
Surveys are nothing new, but surveys with more than 26,000 respondents, are. Tie that to the fact that the employment sector and jobs market are hot topics at the moment, and this report provides invaluable insight into the global workplace and recruitment industry.
The landing page is also perfect for this kind of report; it grabs attention and gives you snippets of information, before guiding you to the full report – which is a lead magnet, giving the company potential leads for free.
Lloyds Bank: Business Barometer
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This one is a bit of a cheat as it is updated monthly, but it’s definitely worth a call out. Lloyds, the British retail and commercial bank, released its Business Barometer showcasing the month’s confidence among UK business owners, based on information from 1,200 companies.
The report itself breaks down insights into overall trends, such as trading prospects and the economy, employment and hiring, and regional and sector insights, making this useful for a whole host of people.
This month’s barometer found:
Why we loved it:
It’s a super simple execution of actually interesting data. The report itself includes visuals to make the data easy to find (and understand), as well as a summary, which delves into the figures in more detail. It also has expert snippets and comments from the Lloyds team, which are perfect for journalists to pick out when they cover the data.
Obsidian Security: SaaS Security Threat Report 2025
Another 2025 report, and this time from Obsidian Security. The security posture management (SSPM) platform which is designed to help businesses proactively minimise risk and continuously mitigate threats to business-critical applications, released its SaaS Security Threat Report, delving into security insights from 2024.
The team found:
Why we loved it:
It places Obsidian as an expert in its sector. Security is something that is becoming increasingly important for businesses, as more huge companies suffer from breaches. So by creating a report that looks into the different types of security breaches, as well as predictions on what the coming year has in store, the business is able to place itself as a solution to this very real problem for businesses. And much like randstad's report, it requires you to give them your details in exchange for the full report, killing two birds with one stone.
Did you spot any great B2B campaigns in January? Let us know in the comments!