3 Awesome Email Trends That Will Deliver Remarkable Results

marketing?isn’t?going anywhere and is?still?one of the most effective ways for brands to reach current or potential customers. Let's take a look at the current trends.?

First, did you know that email has been around for more than 40 years now?

Part of the reason email has stayed a resilient marketing channel for so long is?that?it's?adaptable. Marketers have had plenty of time to innovate as well. With?recent advancements in technology and changes to data privacy laws, email?marketing?has gone through?a?wave of?changes like never before.

Let's take a look at the most recent trends.

Email Marketing Trend #1 -?Changes to Opt-ins, opt-outs,?and data privacy??

There has been some concern in the past couple of years about how data privacy would impact email marketing. Now the time has passed, and it seems like data privacy isn't going to be affected on the scale we all anticipated.

Lately, we've seen a huge push towards a more simplified opt-in and opt-out process. With the current data privacy laws, such as CAN-SPAM, marketers are required to make the "unsubscribe" button a lot more noticeable than before. The whole point of this is to not only be in compliance but also to make the user experience a more enjoyable one.

It's Best to Simplify the Process

Many companies are?simplifying?and cleaning up the opt-in process. For years, getting?email list opt-ins has?been done in popups and aggressive calls?to action. While those may work well, they can also annoy the user. Keeping the opt-in process simple?and well-timed?will make the consumer's interaction with your brand?positive.?

In connection with email and data privacy, an opt-in is direct permission from a consumer to market to them.?Looking ahead toward a cookieless world, email will become one of the most effective ways to communicate with consumers. Therefore, take the time right now to build your?email list and to fill up your CRM.??

Email Marketing Trend #2 - Personalization??

Email personalization is?divided?into a few?categories, general personalization, list segmentation, and?accurate?retargeting.???

Personalizing Your Emails

The key to general personalization is leveraging first-party data effectively. Whatever information?you have?about a customer should be used whenever?possible!

For example, if a customer has purchased an item from you more than once, you could email them a coupon the next time there's a sale, just to let them know you've got their best interests in mind. Target stores are great at this! They also?personalize?their weekly?communications to?highlight?products or types of products that you've bought in the past.?For example, after an individual buys a Lego set, Lego ads start showing up in weekly?sales flyer emails.?

Think of the power behind this messaging from the user's standpoint. They recognize that the store wants to give them the things they're interested in, and they're more willing to keep coming back.

Want some more information about personalization, including tips on segmenting and retargeting? Check out our blog for the rest: https://firstdirectmarketing.com/email-trends/

If you want to know how we can help YOU send magnetic emails, give our team a call at 402-403-0000.