3 Audience Growth Tactics to Stay Ahead of the Competition

Most businesses are already pushing their big growth moves into their "2025 strategy," which is exactly why now is your moment.

The difference between good and exceptional growth often comes down to timing. The smartest move you can make right now is to implement these proven strategies while your competition is still in planning mode.

Think about it: when everyone else hits the ground running in 2025, you'll already have built momentum through the holiday season.

1. Leverage the Power of Video While Still Embracing Audio

Why it matters: Video consumption is skyrocketing, and platforms like YouTube, Instagram, and TikTok reward engaging visual content. But audio remains the backbone of podcasting and deep storytelling.

How to implement it:

• Repurpose podcast episodes into video clips, audiograms, or reels for YouTube Shorts, Instagram, and TikTok.
• Launch video podcasts to reach audiences on YouTube and other visual-first platforms.
• Use behind-the-scenes content to connect with your audience more personally.
• Keep your audio podcast intact—many listeners still prefer audio for multitasking.
• PYP Tip: Optimize your YouTube channel for maximum discoverability. This may not sound sexy, but it is definitely smart.

2. Harness the Power of Audio Advertising to Promote Your Podcast

Why it matters: Audio ads are less intrusive, blend seamlessly into content, and can reach highly targeted listeners on popular platforms like Apple, Spotify and iHeart.?

How to implement it:

• Run audio ads on other podcasts in your niche to tap into relevant audiences.
• Explore dynamic ad insertion to ensure your podcast ads are always fresh and relevant.
• Promote episodes directly to mirrored audiences based on listening behavior.
• PYP Tip: Factor in a mix of Audio Ads, Display Ads, and Live Host Read Ads for the perfect amplification formula

3. Maximize Podcast Guest Appearances and PR Opportunities

Why it matters: Appearing as a guest on relevant podcasts or being featured in media outlets puts your brand in front of new, targeted audiences while showcasing your expertise as an authority in your niche.

How to implement it:

• Get pitched to be a guest on podcasts your target audience listens to
• Use press releases and write articles to gain exposure through online publications.
• Speak at virtual and in-person industry events to network and increase visibility.
• PYP Tip: Create a podcast guest funnel—a system that turns guest appearances into long-term listeners and subscribers.

While others are waiting for the new year, take action now. By incorporating video, leveraging audio advertising, and making the most of guest appearances and PR, you'll be miles ahead of the competition by the time they launch their 2025 strategies. The holiday season is your runway—use these tactics to build momentum now and roll into the new year with a stronger, more engaged audience.

Do you need help executing any or all of these tactics successfully? We've got you covered. Send us a message and let’s talk about how we can support you.