3 animation hacks for 30% sales growth in 2024

When it comes to growth strategies, your main choice often is to complicate a funnel, and make the whole buyer’s journey more exciting. But what if you add some animation ideas?

Animation proved to be a sales booster, and in 2024 its impact is going to be only bigger. Don’t miss that chance.

In this article, we are going to do some numbers for you, and give the ideas to use animation in both traditional, and rather unique ways. In any case, all of them are backed up by stats.

Dig in!

Embrace Animation and GIFs in Your E-commerce Strategy

Product pages

Impact: Studies show animated product presentations can increase conversions by 80%.

Example: Imagine a clothing store showcasing a dress with a 360° animated view, highlighting details and fabric flow. Users can “virtually try on” the dress by uploading their photo, boosting engagement and purchase intent.

Quantification: A/B test static vs. animated product views on 10,000 users. If animated views lead to a 5% conversion increase (realistic based on studies), that’s 500 more sales, potentially generating $25,000 more revenue (assuming $50 average

Email marketing

Impact: Animated GIFs in emails can boost click-through rates.

Example: Include a short, eye-catching GIF showcasing your latest product in action within the email. Add an animated CTA button that says “Shop Now!”

Quantification: Send two email campaigns (A/B test) to 5,000 subscribers each. If the animated CTA version increases click-through rate by 3% (conservative estimate), that’s 150 more clicks. Assuming a 2% conversion rate from clicks to sales, that’s 3 more sales per campaign.

Social media posts

Impact: Social media posts with videos see 48% more engagement than those without.

Example: Create short, fun product demo animations for Instagram Stories or TikTok. Partner with micro-influencers to showcase your products in engaging, animated content.

Quantification: Run social media ad campaigns with and without animation (A/B test), targeting 10,000 users each. If animated ads see a 10% higher click-through rate, that’s 1,000 more clicks. Assuming a 2% conversion rate from clicks to sales, that’s 20 more sales per campaign

Gamify Your Customer Experience

Interactive product demos

Impact: Interactive demos can increase product understanding by 70% and purchase intent by 40%.

Example: Develop a quiz-style product demo where users answer questions and unlock different product features through animation. Offer a discount or early access for completing the demo.

Quantification: Implement an interactive product demo on a high-conversion product page visited by 1,000 users per month. If 20% complete the demo and 10% of those convert at a $100 price point, that’s $2,000 per month in additional revenue. Not bad numbers, huh?

Loyalty programs

Impact: Gamified loyalty programs can boost engagement by 30% and sales by 15%.

Example: Award points for watching explainer videos, completing surveys, or sharing animated content on social media. Designate animated badges or avatars for different loyalty tiers.

Quantification: Launch a gamified loyalty program with 1,000 active users. If 10% increase their purchase frequency by 1 transaction per month at a $50 average order value, that’s $5,000 in additional monthly revenue.

Social Media Shorts is King

Impact: Short-form videos on TikTok have a 15% average engagement rate, compared to 4% for Instagram photos.

Example: Create a series of animated product tutorials or behind-the-scenes glimpses into your brand using TikTok or Instagram Reels. Run contests or challenges that encourage user-generated content featuring your animations.

Quantification: Launch a month-long TikTok campaign with 3 animated shorts, each reaching 10,000 views. If 2% of viewers click a product link and convert at a $20 average order value, that’s $400 in additional revenue per short.

Note: you have to check first how these examples match with your business. The key is to tailor your animations to your specific brand, target audience, and products. Maybe you will have to tweak it to your specific niche.

Track results closely and iterate based on data to maximize your animation ROI. By following these tips and quantifying the potential impact, you can turn animation into a powerful tool.

Animation as a Trend in 2024

Animation is one of the most fast changing spheres. Very dynamic, it is always evolving, and in the year like that it is only accelerating.

The secret is in the fact that animation can seamlessly integrate many tricks from other video styles. For example, 360 degree style video is not inherent to animation, but it is to create. Studios are embracing hybrid techniques, seamlessly integrating CG elements into real-world environments. This creates a visually stunning and immersive experience, whether it’s a blockbuster film featuring fantastical creatures interacting with human actors, or a music video using animation to enhance artistic expression. Or… just a commercial video. By combining the trends we are going to name with some of the approaches we listed above, you can make a huge change for your brand.

Cinema-Splosions

Forget cinemagraphs, the new kid on the block is the cinema-splosion. It’s not just a splash of animation, it’s a full-blown, Michelin-starred food fight on your screen, unfolding in a mind-bending 1-5 seconds.

Why does it work? It’s flashy, unexpected, and instantly grabs attention. Viewers become mesmerized, their repeat button fingers twitching as they devour each frame.

Micro Interactions

Tiny actions like sparkles and hearts make using apps more fun. They’re called micro-interactions. They add a cool, animated touch to things like the ‘Like’ button, making the experience better for users.

Why does it work? These small, animated details enhance user immersion, making the interaction more enjoyable and memorable.

AI as a Not 100% Positive Trend

Right now, AI is a big deal in the media world. It’s used in video editing, motion graphics, and all kinds of 2D and 3D work. But, as you know, many other types of works.

People love it because it brings handy tools like Adobe Podcast for fixing audio, Genny for affordable voice overs, and the amazing possibilities of Midjourney. But some worry that AI is becoming like ‘fast fashion’ in the media, with Open AI images flooding Google Images and concerns about it lowering the value of professional work. It’s a major change happening now, making this a thrilling, uneasy, and interesting time for animation.

However, it is important to understand that for animation creation it can only be as a way of helping the studio, not replacing it.

Conclusion

Make sure you implement animation strategically, and fully aligned with your goals. Marketing – even its best approaches – work efficiently once it is applied for a certain aim and metrics.

If you need a video, you know what to do: contact us right away!