3 Advantages of Having a Social Media Coach
If your marketing budget allows, I highly recommend hiring a social media manager. This person, team, or agency can handle all of your social media needs. What does that mean? Market research, social listening, content calendars, content creation, editing, and publishing posts are all in the hands of your social media manager. Until you get to that point, here’s why you need a social media coach:
1. It’s easy to think you can do it on your own. Since we all have access to the internet via our smartphones and tablets, we all have the ability to post. So, business owners develop the mindset of, “Oh, I know how to post. I can do my own social media.” But, social media is more than posting. A coach creates a strategy and analyzes how to grow your platforms.
2. Lay a strong foundation. Social media is a world of its own. You want to avoid posting without really knowing what you’re doing. Without a strong foundation, frustration increases. A social media coach helps you to become consistent and intentional.
3. Save time and money. Wouldn’t you like to avoid common mistakes that most business owners make? A social media coach has been through trial and error. Your coach should be prepared to guide along the path of a successful social media journey.
You’ve heard it before as stated by Warren Buffet, “Ultimately, there’s one investment that supersedes all others: Invest in yourself.” It’s perfectly fine to admit that you do not have it all together when as it relates to social media. This is why people hire physical trainers and financial advisors, or in this case, get a social media success manual. We all have an area in life in which we need guidance. People, business owners especially, understand that successful people need a coach. You need a game plan. You need accountability. Even Michael Jordan understood he needed a coach.
Are you in need of social media coaching? Have you thought about hiring a coach or social media manager? Tell me below.
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