?? The 2nd thing you look at when applying for a job? + Instagram, LinkedIn, Pinterest, Threads, TikTok & YouTube Updates

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Stick around for the Social Media News to Use below. This week's top five (or more!) most important updates to help you grow your brand.

What do you know so well that you could teach someone else??

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Take a moment to internalize how special that is and be proud of it. If you’re not already doing so and the thought of teaching someone your special skill excites you, figure out how to make that happen.?

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That could come in the form of posting about it on social media, volunteering at a local organization, or teaching a kid in the neighborhood.?

THE SCOOP

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“Harness the Power of Linkedin for Your Nonprofit”?

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A special thank you to Alice Joyce, SVP, and TowneBank for bringing me in to speak on this topic. It was a packed boardroom of 34 nonprofit leaders with the biggest hearts. Just the best company to be in.?

INSTAGRAM: I’ve said it once and I’ll say it again - carousels. Carousels carousels carousels.

• Carousels often get more reach than single photo posts for two main reasons. [@mosseri]

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LINKEDIN: I’ve yet to see the new news banner on my feed, but I’m excited about all the developments around news and LinkedIn.

• One of my favorite trends from the past year has been the growth in business news on LinkedIn. [ Daniel Roth ]

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LINKEDIN: “According to a 2022 report by the advisory firm Brunswick, when applicants research a business they might join, they look first at the company website and then the CEO’s LinkedIn page.”

• Power and influencers: CEOs on social media [Financial Times]

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LINKEDIN: Live events are reportedly up by 14.4%.

• Helping Brands Engage and Influence Buyers with New Advertising Capabilities [LinkedIn]

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PINTEREST: The upcoming trends Pinterest is promoting.

• Trends to try this month [Pinterest]

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THREADS: I never use this feature on platforms that have it available, but some might find it to be helpful.

• We’re rolling out activity status as a way to help you find others to engage with in real-time. [ Adam Mosseri ]

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THREADS: Community features will continue to grow into 2025.

• Threads is working on a community groups feature [TheVerge]

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THREADS: This is essentially a guide to posting on the platform. “We recommend posting at least two to five times per week.”

• Everyone has something worth saying. Say it with Threads. [Instagram]

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TIKTOK: I can assume we’ll all see more electronic music featured in our FYPs.

• TikTok Announces Electronic Music Hub [SocialMediaToday]

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YOUTUBE: It looks like this will be similar to TikTok comments that have blue hyperlinks in them.

• We’re making it easier for viewers to find the YouTube content they’re most interested in with an update to the way searching on YouTube works! [YouTube]

NEXT STEPS WITH ME

• Let's talk! Looking for social media coaching for you personally? Content strategy for your organization? Customized employee advocacy program? Workshops? Put a call on my calendar here. ?
• If you need a speaker at an event or a guest social media expert on your podcast, please send me details.