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This week's Tactical (Taco ??) Tuesday:

????♀? Influencer Campaigns

You've heard about this, but here is how to do it properly:

This is an incredibly popular tactic for a reason. Influencer Marketing Campaigns are a powerful way for tourism businesses to reach more people and get them interested in visiting. Here's how you can make this tactic work really well for your business:

First, you need to find the right influencers. These are people on social media who have a lot of followers and can influence their decisions. It's important to choose influencers who fit well with your brand. For example, if you run a beach resort, you might want to work with influencers who post about travel, beaches, and outdoor activities. Their followers are more likely to be interested in what your resort offers.

More important than the total amount of followers is their engagement rate. This means, "On average, what percentage of their followers actually engage with their content?" - An influencer with 50,000 followers with a 10% engagement rate (500 comments, likes or shares per post) is likely to be more effective than one with 250,000 followers with a 1% engagement rate (250 interactions per post).

Once you find a few influencers who seem like a good match, reach out to them. You can send them a message explaining who you are and what your business does. Tell them what you like about their posts and why you think they would be a great person to help promote your place. Then, suggest working together on a campaign.

If an influencer is interested, you'll need to plan what kind of content they will create. It could be posts, videos, or stories that show off the best parts of your location. For example, they could share a video of themselves having a fun day at your resort, trying out different activities, and showing how beautiful the place is. This gives their followers a real taste of what they can experience if they visit.

You should also talk about how often they'll post and what they'll say. It's important that their messages sound genuine and truly reflect their real opinions and experiences. This makes their recommendations more trustworthy and appealing.

Finally, once the influencer starts sharing about your business, keep an eye on the results. See how their followers are reacting and if more people are showing interest in your business. You can check how many people are clicking on links to your website or asking questions about visiting.

Follow-along Checklist

[ ] Identify Suitable Influencers: Look for influencers who post about topics related to your business, like travel or local attractions.

[ ] Check Their Audience: Make sure the influencer’s followers are people who would be interested in your tourism services. - Pay attention to their engagement rate!

[ ] Contact Influencers: Reach out to influencers via social media or email, introducing your business and the idea of working together.

[ ] Discuss Collaboration Details: Talk about what type of content they will create, such as posts, videos, or stories, and how they will share it.

[ ] Agree on Content Style: Ensure the content matches your brand and appeals to both your and the influencer’s audiences.

[ ] Plan Content Schedule: Decide how often the influencer should post about your business.

[ ] Provide Necessary Resources: Give the influencer all the information and materials they need, like details about your location or access to your services. Communicate clearly with the staff about the plans and schedule so they can help.

[ ] Monitor the Campaign: Keep an eye on the posts and how their audience is responding to them.

[ ] Measure the Results: Check how much traffic is coming to your website from the influencer’s posts and if you’re getting more inquiries or bookings.

[ ] Evaluate and Adjust: After the campaign, review what worked well and what could be improved for next time.

??Social Media Check-In Deals

Social Media Check-In Deals are a smart way for tourism businesses to get more people to learn about their location.

Here's how you can use this tactic effectively:

Start by deciding what kind of reward you want to give to customers who check-in. It could be a small discount on their current visit, like 10% off, or something fun like a free drink or dessert. This kind of offer makes customers happy because they get something extra just to share where they are.

Next, you need to let your customers know about this deal. You can put up signs around your business that say something like, "Check in on Facebook and get a free cocktail!" Make sure these signs are in places where customers can easily see them, like near the entrance or at the check-out counter. You can also have your staff remind customers about the offer when they are being seated or when they are paying.

When customers check-in, they use their smartphones to share on social media that they are at your place. This is great for you because it's like free advertising. All of their friends on social media see that they are enjoying themselves at your location, which might make these friends want to visit too.

To make this even more effective, you can ask customers to tag your business in their posts or use a special hashtag. This makes it easier for other people to click on your business name or the hashtag and see more about what you offer. It also helps spread the word even further because now even more people can find out about your business through social media.

Finally, always make sure to thank customers when they check in and give them their promised reward. This makes them feel appreciated and can encourage them to come back again or bring friends next time.

It's a simple and effective way to help more people discover and enjoy your business.

Follow-along Checklist

[ ] Choose a Reward: Decide on a nice incentive for customers who check in, like a free drink or a discount.

[ ] Make Signs: Create clear signs that explain the check-in deal. Place them where customers can easily see them, such as at the entrance or near the cash register.

[ ] Train Your Staff: Ensure your staff knows about the promotion so they can remind customers to check in.

[ ] Promote on Social Media: Share the check-in deal on your business’s social media pages to let your followers know.

[ ] Encourage Tags and Hashtags: Ask customers to tag your business’s social media profile or use a specific hashtag when they check in. This makes it easier for others to find and learn about your business.

[ ] Verify Check-Ins: Set up a way to confirm that customers have checked in before giving them their reward. This could be as simple as asking them to show the check-in on their phone or asking them to tag the hotel and confirm the tag notification on your end.

[ ] Deliver the Reward: Give the customer their promised reward, like a coupon or a voucher, after they've checked in.

[ ] Monitor Social Media: Keep an eye on who is checking in and what they are posting to thank them and engage with their content.

[ ] Track Promotion Success: Keep track of how many people use the check-in deal and see if there’s an increase in visits or sales during the promotion.

[ ] Adjust as Needed: Review how well the check-in deal is working. If it’s not attracting as much attention as hoped, consider increasing the reward or promoting it more heavily.

?? Repeat Discounts

When customers know that visiting multiple times can get them a special discount, they're more likely to return to your business. This can be especially effective for places like museums, parks, restaurants, or hotels.

As always, first, decide what type of incentive you want to offer. A popular choice is a discount on a future visit. For example, you could offer a 20% discount on their next purchase after they visit three times. You could also consider other rewards, like a free item or service, which might be particularly appealing in a restaurant or café setting where a free meal or drink could be the reward.

Next, you need to track the visits of each customer to make sure they get their reward after they visit the required number of times. You can do this by using a loyalty card that gets stamped each time they visit, or by setting up a digital system where their visits are logged electronically. Make sure whatever system you choose is easy for both your staff and customers to use.

It's also important to communicate this incentive clearly to your customers. You can inform them about the program when they visit, put up signs in your business, and mention it on your website and social media pages. Make sure the details are simple and clear, so customers understand exactly what they need to do to earn their reward.

Train your staff on how the program works. They should know how to explain the incentive to customers and what to do when someone earns their reward. Good communication from your staff can make the program more effective because they can encourage customers to participate.

Finally, make sure to fulfil the promise of the incentive promptly when a customer qualifies. If they've earned a discount or a free item, give it to them on their next visit. This will make them feel appreciated and confirm that participating in the program is worthwhile.

Almost all hospitality businesses have some variation of this tactic and it's easy to see why: Your customers get rewards, and you get repeat business, which can lead to higher overall customer satisfaction and more stable revenue for your business.

Follow-along Checklist

[ ] Choose the Incentive: Decide on a reward for repeat visits, such as a 20% discount or a free item after a certain number of visits.

[ ] Set Visit Requirements: Determine how many visits are needed before a customer can receive the incentive (e.g., three visits).

[ ] Develop a Tracking System: Create a method to track visits, whether it’s a physical loyalty card that gets stamped or a digital tracking system.

[ ] Inform Your Customers: Clearly explain the program to customers. Use simple language to describe how they can earn the reward.

[ ] Promote the Program: Advertise the incentive on signs in your business, on your website, and through social media.

[ ] Train Your Staff: Ensure all staff understand how the program works and can explain it clearly to customers.

[ ] Display Rules Clearly: Post the rules of the program prominently so that customers can easily understand and follow them.

[ ] Reward Achievements: Provide the promised discount or free item as soon as customers qualify for it to keep them satisfied and engaged.

[ ] Monitor Program Success: Keep an eye on how many customers are using the program and whether it is increasing repeat visits.

[ ] Adjust: If the program isn’t as successful as you’d like, consider adjusting the number of visits required or the size of the reward.

?? Early Bird Specials

When you offer a special lower price to customers who make their bookings well in advance, like two months before their visit, it can really motivate them to plan early. This not only helps them save money but also helps you as a business owner to plan and manage your services more effectively -as well as generating cashflow during particular periods.

Start by deciding which services or products you want to include in the Early Bird Specials. It could be anything from tour packages, hotel rooms, event tickets, or seasonal activities. Think about which offerings might benefit the most from advanced bookings. For example, if you run tours during busy holiday seasons, offering an Early Bird Special can help you manage the number of guests and prepare better for the high demand.

Next, set the discount rate and how early the booking needs to be made to qualify for the discount. A common approach is to offer a significant discount, like 20%, to customers who book at least two months in advance. This discount should be attractive enough to encourage people to take action and book early.

Then, promote your Early Bird Specials clearly and widely. You can use various channels to do this. Post details on your website, especially on the booking or reservation pages. Share the information through social media posts, email newsletters, and even printed flyers or posters if you have a physical location that people visit. Make sure to highlight the benefits of booking early, like saving money and securing a spot before everything is booked up.

Also, train your staff to mention these Early Bird Specials when interacting with potential customers. Whether it's on a phone call, through email, or face-to-face, every team member should know how to explain the special and encourage customers to take advantage of it.

Keep track of how well your Early Bird Specials are working. Monitor how many bookings are made under these specials and check if your planning and service management are improving as a result.

Follow-along Checklist

[ ] Select Services or Products: Choose which services or products will have Early Bird Specials, like tours or hotel bookings.

[ ] Set Discount Details: Decide on the discount amount and how early customers need to book to receive it, such as 20% off for bookings made two months in advance.

[ ] Promote the Specials: Share information about the Early Bird Specials on your website, social media, through email newsletters, and with printed materials if applicable.

[ ] Highlight Benefits: Clearly state the benefits of early bookings in all promotions, emphasising savings and guaranteed availability.

[ ] Train Your Staff: Ensure all staff members are aware of the Early Bird Specials and can confidently explain them to potential customers.

[ ] Update Booking Systems: Make sure your online and offline booking systems can handle early bookings and apply the correct discounts.

[ ] Monitor Bookings: Keep track of how many customers are using the Early Bird Specials and which services or products are most popular.

[ ] Adjust as Needed: Review the effectiveness of the Early Bird Specials periodically and make adjustments to the offer or promotion based on customer response.

[ ] Collect Customer Feedback: Ask customers how they heard about the offer and their reasons for choosing it to better understand its appeal.

[ ] Evaluate Performance: Analyse the impact of the Early Bird Specials on your planning and overall business operations to ensure they are meeting your goals.

?? Pet-Friendly Packages

Offering pet-friendly packages is a great idea for tourism businesses like hotels or resorts that want to attract guests who travel with their pets. Many people (including me) consider their pets as part of the family and often look for accommodations that welcome them. By creating a special package for these guests, you can stand out and make their travel experience easier and more enjoyable.

First, you need to make sure that your accommodations are suitable for pets. This means having rooms that are safe and comfortable for animals, with easy-to-clean floors and enough space for a pet bed or a carrier. You could also provide special pet amenities like bowls for food and water, a pet bed, and even some toys.

Next, include some welcome treats for the pets when they arrive. Just like a small gift or treat can delight your human guests, a few dog biscuits or catnip toys can make a great first impression on pet owners and their furry friends. This small gesture shows that you care about the comfort of all your guests, pets included.

It’s also helpful to provide information about local pet-friendly activities. This could be a map of nearby walking trails, a list of local parks, or the names of restaurants and cafes that welcome pets. You could even include information about local pet services like veterinarians or pet grooming salons. This not only helps your guests have a better stay but also connects them with the community.

To promote your pet-friendly packages, highlight them on your website and social media pages. Use pictures of pets enjoying their stay at your property to catch the attention of pet owners looking for a welcoming place to stay. Make sure to mention all the special features and amenities that make your packages ideal for travellers with pets.

Finally, always ask for feedback from your guests about how pet-friendly your business is. Find out if there’s anything more you can do to improve their stay or any additional amenities they would have appreciated. This feedback can help you refine your pet-friendly packages and ensure that both the pets and their owners have a positive experience at your property.

Follow-along Checklist

[ ] Prepare Pet-Friendly Rooms: Ensure some rooms are suitable for pets by having easy-to-clean floors and secure, comfortable spaces for animals.

[ ] Provide Pet Amenities: Include pet essentials in the room like water bowls, pet beds, and toys to make the pets feel at home.

[ ] Offer Welcome Treats: Give pets a special welcome with treats suitable for dogs or cats as a friendly greeting when they arrive.

[ ] Compile Local Pet-Friendly Activities: Gather information on local pet-friendly parks, trails, restaurants, and services like veterinarians or groomers.

[ ] Create Information Packets: Put together packets or brochures that list all the pet-friendly activities and services nearby to give to your guests.

[ ] Promote Pet Packages: Highlight your pet-friendly packages on your website and social media, using photos of pets enjoying your amenities.

[ ] Train Staff: Make sure your staff knows about the pet-friendly services and amenities you offer and can answer guest questions about them.

[ ] Feedback Forms: Provide guests with the opportunity to give feedback on your pet-friendly services to see what works and what could be improved.

[ ] Market the Packages: Use promotional materials that specifically mention the benefits of your pet-friendly packages to attract pet owners.

[ ] Review and Adjust: Regularly assess how your pet-friendly packages are received and make changes based on guest feedback to enhance the experience.

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