#29 - Podcast Marketing. Are you doing it for your business?

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I have recently led a podcast project with my company, SmartBenefits , and the process of recording our first podcast was amazing. We invited a high-profile guest, Mr. Shaukat Ali Khan, Global CIO of Aga Khan University.

We hired a studio, and it was a seamless experience working with them. The podcast is coming to the SmartBenefits YouTube Channel on Tuesday, June 11th.

Podcasting is an emerging trend, but it is mostly done by individuals, and not many businesses are doing it.

Why should a company leverage podcasting as a marketing tool? Here are some benefits that motivated us to launch our podcast series:

1. Build your thought leadership: As a B2B business, a podcast can help establish your company and its people as thought leaders in the industry. It allows you to discuss relevant issues and invite experts to share their unique perspectives.
2. Leverage the network of your guests: Inviting high-profile guests helps you connect with their networks, introducing you to a new audience who can immediately trust you through their association with your guest.
3. Stay ahead of your competitors: Podcasting requires effort, from topic selection to guest invitations, recording, editing, publishing, and promoting. Many of your competitors may not invest this much effort. Additionally, your podcast content can differentiate your business and keep you ahead of the competition.
4. Build a community around your brand: The purpose of a podcast is to bring industry subject matter experts to discuss various issues. When people find your content useful, they become part of a community of listeners around your brand.

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