Thirty thought-provoking women to follow in insight and market research
Isabel Lydall
Strategy and innovation research for brands | Impactful human insights that FMCG marketers love | Bringing together the best indie researchers and ex-client-side marketers via the Curious to Clear Collective
For International Women's Day, I asked my Linkedin network to help me create a a list of women who are creating great content around insight and market research - here's the complete and final list.
All these people are worth tapping into - whether you're working in research and insight or in marketing, strategy, creative, whether you're client side or agency..!? They're sharing the latest trends, insights and thoughtful views on what’s going on in the world of brands, business and people.
I'm very grateful to everyone who suggested names - I've discovered so many fascinating new people to follow.
Ella Jackson?(for category and retail insight)
Joanna Lepore?(for trends and futurism)
Hannah Rogers?- for innovation
Alison Bainbridge?and?Laura Gillespie?for their incredible occasional The Score webinars
Dr Rachel Lawes - for brilliant semiotics content
Iona Carter CMRS - for shopper and retail
Women who don't strictly work in insight but are creating great content in this area
Also worth checking out is this list by Uri Baruchin on women in strategy and advertising https://www.dhirubhai.net/pulse/women-follow-strategy-marketing-advertising-beyond-uri-baruchin/?trackingId=YLYsWeWummatgtloW7jK9g%3D%3D
Shopping insight expert and enthusiast. Inspired by behavioural science. Curious, committed and connected
1 年Isabel Lydall - I've only just come across this 'official list' - thank you so much!
Chief Revenue Officer (CRO) at Dig Insights | Podcast Host for "Dig In"
1 年This was such a thoughtful and powerful thing to do Isabel Lydall. It's a pleasure to be part of your network!
Market Research & Quantitative Strategy???♀? Creativity in Quant ?? Exploring Questions ?? Senior Quant Director and Strategist @ Sago ? plus random thoughts on gen-x, feminism, neurodivergence & mental wellness??
1 年Thanks so much for including me in this list! I feel super honoured to be in such good company! Also, I want to remember this post in the future and make sure to call out the content creators I love because it's hard for us to find each other and cut through the noise!
Head of Brand at Enertor
1 年Love it ! Thanks for sharing ??
The Midlife Messaging Strategist & Copywriter ★ Brand voice, messaging strategy, web copy & email marketing ★ Substack: Ink Tank ?? LI Group for midlife women: The Plot Twisters
1 年Had a great chat with Hannah Rogers just this week, Isabel.