27th November, 2022
Improve your emails with GPT-3
GPT-3 (Generative Pre-Training Transformer 3) is currently the most powerful algorithm for generating text on the market. In a nutshell, the technology generates text using algorithms that are pre-trained – they are already provided with all the necessary data to complete the task. Read the following resources:
CEQUENS announces new hires as part of 5-year expansion plan
The communication solution provider headquartered in Dubai, UAE, CEQUENS, announces new executive hire roll out in line with the company’s five-year expansion plan. Read more.
Loyalty Marketing Trends 2021 VS 2022
Which of these trends do you plan to invest in over the upcoming year? The newest Loyalty Trends report by Open Loyalty is almost ready, add a comment/like Karl Bzik 's post if you want to get the research.
#BrazeForge22?content is available
Select content from the Braze FORGE is available now through December 20th. Visit the hub to hear directly from the experts and discover the winning engagement strategies that keep customers connected with their favorite brands. Watch on-demand anytime, anywhere.
Winning back lost customers by Comarch
Do you know, percentage-wise, how likely you are?to sell one of?your products to?an?inactive customer? 60-70%.?
And do?you know what the probability is?for you to?sell to?a?new potential customer? 5-20%.[2]?
Exactly…
Those two stats alone show you how much money you lose when you focus only on?getting more customers and forget about the needs of?those who have already invested their time, energy, and resources in?your brand. But wait, there’s more!
When you add two more facts to?the equation – the first one being that?a 5% increase in?customer retention can lead to?a?25?to?95% boost in?profitability?[3], and the second indicating that almost 65% of?a?company’s business comes from repeat customers [4] – you quickly become aware of?how important it?is?to?nurture your past customer relationships. Fortunately, there are a?few ways you can do?that. Continue Reading.
领英推荐
Messaging Trends 2022/23 by Infobip
Customers don’t want a one-way interaction with a brand. They want a conversation – whether for support, sales, or marketing. The research of over 153 billion interactions made on Infobip's platform outlines some crucial messaging trends - get the full scoop in Messaging Trends Report for 22/23.
Open Loyalty receives recognition from 德勤
Open Loyalty took part in Deloitte’s Technology Fast 50 Central Europe gala, where the company received special recognition in the CE Tech Rocketship category.
Upcoming Events
Leaders in Mobile Growth
Hosted by?Branch,?Braze?and?mParticle, Leaders in Mobile Growth Dubai brings together the mobile industry's leading growth experts from the middle east.?Request an invite to attend.
Lifecycle Marketing for Fintech Growth by Customer.io
Learn how FinTech marketers are using cross-channel campaigns to activate, convert, and retain their customers.
What you’ll take away:
The evolution of loyalty and partnership today by HSMAI MEA
The panel discussion explores the many facets of loyalty and how it impacts customers in the travel industry. What is loyalty, its real value, and perception to customers? There is a lot that hotels can learn from leaders in the retail, credit card, and airline space. Register here.