#27 What's New In Social?
Rachel Moore
Affordable LinkedIn Trainer | Helping small businesses attract more clients by using LinkedIn the right way | Multi-Award Winning Social Media Trainer & Consultant ?? Learn More ??
Welcome to Rachel’s Social Snippets #27! This edition dives into the latest updates across top social platforms. From LinkedIn’s expanding verification efforts to Instagram’s newest tips on boosting your reach.? It will also cover changes to LinkedIn’s post templates, new ways to link your Facebook and Instagram channels and Snapchat’s cutting-edge AR experiences.
Explore how these trends could impact your social strategy ??
LinkedIn? – ID Confirmation Service Is Gaining Momentum
It seems like LinkedIn’s efforts to verify actual humans in the app are paying off, with the platform reporting that it’s now verified?55 million of its members. Have you Verified as yet? I haven’t!
LinkedIn? – Shares Latest EU User Data
One of the more annoying elements of LinkedIn’s performance reporting is the lack of context that it provides for its data points.
For some reason, ever since the platform was acquired by Microsoft?back in 2016, LinkedIn has opted to only provide part of the story for all of its reported metrics. For example
LinkedIn? – Is Retiring Celebration Post Templates
LinkedIn has announced that the platform will be retiring illustrated templates for Appreciation, Welcome and Skill Assessment Badge posts. Existing posts with these templates will be removed within the next month.?
Meta? – You Can Now Create A Facebook Broadcast Channel Directly From Instagram
Instagram enabled cross-posting between linked channels a while ago, and now you can create your Facebook channel directly from Instagram and link it to your Instagram channel.
Instagram? – Chief Recommends Posting Carousels To Improve Reach
That’s the latest advice from Instagram chief Adam Mosseri, who’s provided some pretty logical notes on why carousels are valuable for increasing reach.
Snapchat Showcases New Spectacles AR Experiences
Snapchat has showcased some of the?first AR experiences built with its new AR Spectacles?device, which it unveiled at its partner summit last month.
The new experiences, created by developers with early access, highlight the interaction possible with the glasses, and how they could be used in real world scenarios.
Instagram? – Logos On Reels
We were told in no uncertain terms by Adam Mosseri, Instagram’s Chief that if you leave a TikTok logo on your Reel it will have less impact but is it the same if you add your own logo? Adam Morsseri explains...
领英推荐
LinkedIn ?- Company Pages
Having employees ‘comment’ on a company post instead of ‘sharing’ will have much more of an impact.
LinkedIn? – Profile
Make sure you end your LinkedIn ‘About Section’ with a CTA (call to action) and contact details. Visitors won’t be able to click through, but they will be able to copy and past.
Learn How To Generate Leads Using LinkedIn Or Facebook?
Call me for a no obligation chat on 07904 007 660 or book a free 20 minute discovery call – I’m always happy to chat?
If you haven't already, don't forget to subscribe to the Social Snippets - via the Subscribe button at the top of the page ?? ??
Please continue to comment, like, repost or send the 'Social Snippet's' to anyone who you feel would benefit from reading them. Each of these small actions make a huge, huge difference to the amount of people that LinkedIn? choose to show the 'Social Snippet's' to.
Thank you again for being an essential part of this journey, I really do appreciate it ?? ??
Warmest regards.
Rachel x
Rachel Moore Social Media Trainer, Consultant, Manager & Speaker
7 x Award Winning Social Media Trainer & Consultant
07904 007 660