A 27-page GTM framework for CMOs (Free)

This week's edition of The CMO Brilliancy contains a content gem plus four more must-read LinkedIn posts for marketing leaders.

1. Kyle Poyar - Emerging vs. New startups playbook

How breakthrough startups should 'do it'

2. Daniel Zsolt Rényi - A 27-page GTM framework (Free)

A go-to market framework that works really well today for B2B tech and service companies. It's now 27 pages and counting...

3. Ilana Golan - Self-security starts with personal branding

Every time I’m asked about building security for oneself, here’s what I say: Start building your personal brand!

4. Aakash Gupta - Where to inject humor into your marketing assets

You don't have to be funny to make a funny, whimsical product. Adding a nice bit of humor to completion messages can encourage users to do more.

5. Chris Walker - ABM / ABX is not a GTM motion

Instead of trying to track the value of “ABM” as a motion, we should be tracking our accounts (and account tiers) that run through our integrated GTM motions: