26th Edition February 2025
Sparta Loyalty
Europe's leading Omnichannel Loyalty/GC Ecosystem provider with an emphasis on monetizing customer data in real time!
RETAIL TECHNOLOGY SHOW 2025
We’re thrilled to announce our participation at the Retail Technology Show 2025! ?????
Join us at ExCeL London on April 2-3, 2025, where we’ll be showcasing the latest innovations in retail loyalty solutions. Don’t miss this opportunity to discover how Sparta Loyalty is revolutionizing the retail technology landscape.
We are looking forward to connecting with industry leaders, sharing insights, and demonstrating our cutting-edge solutions. Will you be there? Let’s meet!
Contact our Head of Marketing Alexander Kubicki CLMP? MBA, ---> Alexander.Kubicki@SpartaLoyalty.com ??????
Or sign up via our webpage --> https://promo.spartaloyalty.com/retailtechnologyshow2025
SERWER SMS AND SPARTA LOYALTY ??????
We are excited to announce that Sparta Loyalty has been invited to participate in an exclusive session hosted by SerwerSMS! ??On March 6th at 10:00 AM, join the ??LIVE event where our very own Filip Zajdel, Head of Customer Success at Sparta Loyalty, will share his expertise on building effective loyalty programs. Filip will discuss key strategies, technologies, and trends shaping the future of customer engagement. The session will be moderated by the fantastic B?a?ej Pawlar!
What to Expect:
? The evolution of loyalty programs – From point cards to cutting-edge solutions.
? Best practices across industries – Real-world success stories and insights.
? How loyalty programs work – The psychology behind customer engagement.
? Measuring success – Tools and metrics to track program effectiveness.
? Future trends – AI, big data, and omnichannel strategies driving innovation.
?? Date: Thursday, March 6, 2025?? Time: 10:00 AM
We’re honored to be part of this exciting event and can’t wait to contribute to the conversation about the future of loyalty programs. Huge thanks to SerwerSMS for organizing this session!
Stay tuned for updates—we’ll share key takeaways in our upcoming newsletter!???? https://lnkd.in/dRzAzcEB
?? AI features for loyalty members from Air India ??
Air India has introduced eZ Booking, an AI-powered feature designed to simplify flight reservations using natural language and voice input. This tool makes the booking process easier, allowing passengers to secure flights quickly through a conversational interface.
Exclusively available to Maharaja Club members, eZ Booking minimizes steps in the reservation process, eliminating unnecessary navigation. By using ‘Agentic AI,’ which functions like a human travel agent, the system understands customer preferences and generates personalized itineraries in real time.
With support for natural language interaction and voice commands, travelers can simply state their travel needs, such as “Find me a morning flight from Delhi to Mumbai tomorrow,†without manually searching through options. Users can also make instant modifications, adjusting dates, destinations, or flight times with close to no effort.
Love, Loyalty, and Jewelry: A Valentine’s Day Success Story ????
AS PROMISED!
We have the perfect Valentine's Day content for you! ??
We sat down with Poland's leading jewellery chain, YES Bizuteria and Verona - with Daniel Górny to talk all things loyalty! ??
As shoppers flock to find the perfect gift, loyalty programs are playing a pivotal role in driving sales and deepening brand connections in the jewelry industry.“
领英推è
Valentine’s Day has become a cornerstone for our customers, with heart-shaped jewelry flying off the shelves. By combining themed discounts with loyalty rewards, we’ve seen higher basket values and happier customers,†shares Daniel Górny, Loyalty Programs Manager at YES Jewelry.
Also, It’s also engagement season! “Promotions tailored to loyal customers not only boost sales but create emotional bonds that last beyond Valentine’s Day,†adds Alexander Kubicki CLMP? MBA, Head of Marketing at Sparta Loyalty.
This Valentine’s Day, let loyalty work its magic—because love deserves to shine all year round. ??
?? https://lnkd.in/dk5MnW6D ????
?? https://lnkd.in/dTpbWaxJ ????
? Big policy changes for Star Rewards Program ?
Starbucks is making a customer-friendly change by expanding its free refill policy. As of Monday, Jan. 27, all customers who order hot or iced coffee or tea to stay can now receive a free refill during the same visit at participating locations. Previously, only Starbucks Rewards members were eligible for this perk.
However, there are a few conditions. To-go orders don’t qualify, and refills are limited to hot brewed or iced coffee and tea. Specialty drinks, Cold Brew, Nitro Cold Brew, flavored Iced Tea, and Starbucks Refreshers bases are excluded. Customers must have their first drink served in a ceramic mug, glass, or clean personal cup to qualify for a refill.
This update aligns with the return of Starbucks' self-serve condiment bar and handwritten names on cups, part of an effort to enhance the in-store experience. Other recent changes include removing fees for dairy-free milk alternatives, improving mobile pricing transparency, and updating menus with new and returning seasonal items.
?? New features for Rakuten’s subscribers ??
Rakuten has launched Programmatic Loyalty, a first-of-its-kind AI-driven advertising solution designed to deliver guaranteed return on ad spend (ROAS). By using automation and first-party data, brands and retailers can dynamically adjust cash-back rates, optimize media placements, and target high-value customers - all with measurable performance outcomes. A leading home and garden brand using the platform saw a 107% increase in shoppers and an 81% rise in trips while maintaining its monthly ROAS goals.
The platform operates on a three-step workflow, allowing brands to set a gross merchandise value (GMV) target, apply a fixed commission rate, and use AI-driven insights. By flexing Cash Back offers, retailers can maximize conversions and improve average order value (AOV).
Rakuten’s Chief Revenue Officer, Julie Van Ullen, highlights how Programmatic Loyalty is reshaping affiliate marketing by providing brands with a goal-based, performance-driven approach. Unlike traditional rewards platforms, this AI-powered solution ensures retailers get measurable results with a clear return on investment, reinforcing Rakuten’s position as a leader in personalized loyalty marketing.
?? JetBlue and Venmo collaboration! ??
JetBlue has become the first airline to accept Venmo as a payment option, making it easier for customers to book flights online. U.S. travelers can now pay using their Venmo balance, linked bank accounts, debit, or credit cards when purchasing tickets on jetblue.com, with availability on the JetBlue mobile app coming soon. This move reflects JetBlue’s commitment to providing digital payment solutions, catering to travelers who prefer the convenience of Venmo.
Beyond just booking, the partnership highlights Venmo’s role in simplifying shared travel expenses. PayPal’s John Anderson notes that Venmo's integration with JetBlue helps travelers split costs from booking through the trip itself. This follows JetBlue’s recent digital enhancements, such as boarding countdowns and real-time gate updates on the mobile app.
Customers booking directly through JetBlue benefit from the lowest fares, exclusive promotions, and exclusive rewards. Direct bookings earn 2x TrueBlue points, access to Points Pooling, and seat upgrades.
Sources used