#260 - The Rockstar CMO Studio: Thomas Peham, GEO, and Otterly

This week, experienced B2B CMO Thomas Peham is back for a chat with Ian about how generative AI affects search and a new project he is working on - OtterlyAI - and how he is finding life as a founder and start-up marketer.?

They discuss:

• The rise of generative AI is reshaping marketing strategies
• SEO is evolving with the introduction of AI search engines
• Marketers must adapt to the declining organic traffic due to AI
• Content management systems need to evolve to meet new demands
• Creative marketing strategies can help startups stand out
• The challenge of attribution and dark social?

As always, we welcome your feedback. If you have a suggestion for a topic that is hot for you, please get in touch!

Enjoy!

You know the drill - click play below?? to listen or search for "rockstar cmo" on your favorite podcast app.

Get the full show notes and links to the podcast on the Rockstar CMO website - or find the link in the first comment..