26 Questions with Hueman - The Copywriters
You may not know them, but you definitely heard or read their witty words. Like these ones right here. So, in this fourth article in the series, we’re giving you a glimpse into the fabulous lives of our Copywriters. In alphabetical order, Hueman presents?Ana Ursu,?Bianca Dohan, and?Giorgia Harasim.
Curious to find out what answers they gave to the 26 questions? Read below.
1. What’s your favorite time of day?
Ana:?The night. Because I can practice my favourite hobby: sleeping.
Bianca:?The morning.
Gio:?Break of dawn.
2. What’s your biggest weakness?
Ana:?I’m stubborn.
Bianca:?Erm. My sense of humor.
Gio:?I overthink every little thing.
3. What’s your biggest strength?
Ana:?I’m a problem solver.
Bianca:?My sense of humor.
Gio:?Resilience.
4. What’s the biggest learning experience you’ve had?
Ana:?Learning to say ?No” to things that don’t bring me joy.
Bianca:?Hueman.
Gio:?Every difficult decision I’ve made, both professionally and personally, has been a valuable learning experience for me.
5. When are you the most inspired?
Ana:?When I take a sip of ?uic? and listen to a random weird band on my earphones.
Bianca: When I have my coffee, and some nice & chill music to keep me company.
Gio:?When I’m under pressure.
6. What song can you listen to on repeat?
Ana:?Frank Ocean, ?Wiseman”.
Bianca:?”Love again”, by?Dua Lipa. This is my go-to song when I’m taking a shower, washing the dishes, running late to work. Love it!
Gio:?“Poetry: How does it feel?”, Akua Naru
7. What’s one thing people don’t know about you?
Ana:?I laugh at my own jokes.
Bianca:?That I can be REALLY, but REALLY LOUD. I just choose ?not to.?
Gio:?Trams scare the s#$% out of me.
8. Print or digital?
Ana:?Print.
Bianca:?Each has its charm, but for this one, I’ll say digital.
Gio:?Print — when it comes to books. For everything else, digital.
9. How would you define yourself in three words?
Ana:?Empathetic. Fun. Socially-awkward. Bad at math.
Bianca:?Ambitious. But. Lazy.
Gio:?Stubborn, empathetic, tender
10. What’s your current favorite campaign from the Hueman portofolio?
Bianca:?Monte Banato — Christmas Campaign 2020. It happened shortly after I joined the Huemans, and even if I didn’t do that much back then, it was nice to be involved and work as a team.
Gio:?I enjoy all the employer branding campaigns we do for?DTSE Romania.
11. What’s a must have item in an agency?
Ana:?Sense of humor.
Bianca:?The coffee machine.
Gio:?A Lazyboy (bean bag).
12. What book did you most recently finish?
Ana:??Infinite Jest”, by David Foster Wallace. A damn long read, but it was fun and worth it.
Bianca:?Cine mi-a luat ca?cavalul??(Who moved my cheese?) by Spencer Johnson.
Gio:?“Spring”, by Karl Ove Knausg?rd.
13. How do you start your day?
Ana:?Quick shower and an eye roll (not always in this order).
Bianca:?By telling myself I’ll sleep for 5 more minutes. Five times in a row.
Gio:?With a huge mug of coffee and a snuggle session with Freya (my cat).
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14. What’s the one thing you wish you knew at age 19?
Ana:?That I can.
Bianca:?That despite the odds, the decisions I made were right for me.
Gio:?To be more patient with myself.
15. What would the 19 year you think about you today?
Ana:?That I finally have a nice haircut, but I swear too much.
Bianca:?”Until this day you can’t stay serious. Can you?”
Gio:?“You took a looooong detour to get here, but, hey! you’re on the right track.”
16. What do you love the most about advertising?
Ana:?That it gives you the freedom to always think outside of a different box.
Bianca:?It’s never boring. You always learn something new about the field or about yourself.
Gio:?The eternal search for something better, newer, noteworthy.
17. What’s something you can’t do?
Ana:?Pudding.
Bianca:?Math and ciorb?. Thank God for technology.
Gio:?Knit
18. What’s something you don’t want to be doing in 10 years?
Ana:?Have a 9 to 5.
Bianca:?Hmm… I hope I won’t have to deal with ”fie” anymore.
Gio:?Receive client feedback that lack logic.
19. What’s your favorite part of a project?
Ana:?Creating or defining a concept.
Bianca:?Digging for a creative idea.
Gio:?Research
20. What’s the best thing that happened this year?
Ana:?Did not die.
Bianca:?I think it’s too early (in the year) to answer this. But I have a few things on my bucket list that I’m mildly striving to accomplish in 2022.
Gio:?I found the vibe I was looking for. And it’s mind-blowing.
21. What’s a trend in advertising you would like to see disappear forever?
Ana:?Clickbait-like ads.
Bianca:?Aggressive marketing.
Gio:?Giveaways and annoying pop-ups.
22. When do you feel productive?
Ana:?When I’m totally relaxed or fully pressured by deadlines. There’s no in between.
Bianca:?Right before my lunch break.
Gio:?When I find my flow. Flow = great music + good chocolate + no interruptions*
* almost impossible, but sometimes I’m lucky
23. Social Media or Classic Media?
Ana:?Classic Media.
Bianca:?Social Media.
Gio:?Social Media
24. WFH or office work?
Ana:?50/50.
Bianca:?Office work.
Gio:?Mix & match, please.
25. What’s your favorite kind of project you like?
Ana:?Creative campaigns.
Bianca:?The one that challenges me, and helps me get out of my comfort zone.
Gio:?The one that gets me out of my comfort zone and makes me dig for information, ideas, and data.
26. Budget > Idea?
Ana:?Would love to say no, but sometimes a big budget makes the difference.
Bianca:?Yes, please.
Gio:?Budget ≥ Ideea You can have the greatest idea on this planet, but it’s useless if you don’t have the right budget to implement it.