#26: One Amazing Thing About Mack Trucks with The Office of Experience

Get your sneak peek at the most amazing features from the world's top MarTech and CX platforms.

In an industry traditionally defined by in-person experiences, how can a virtual product tour reshape the #customerjourney and redefine the way brands like Mack Trucks engage with their audience?

This episode is brought to you by The Office of Experience , a design-driven, digital-first, vertically integrated and collaborative agency that believes in the power of ideas and the strength of people.

Welcome to One Amazing About Mack Trucks. Host Greg Kihlstrom welcomes two guests to discuss the innovative Mack Truck Live Tour: David Galbraith, Vice President of Global Brand and Marketing for Mack Trucks, and Lisa Ferriter, Managing Director and Head of Client Strategy at The Office of Experience. Together, they’ve collaborated to create a groundbreaking virtual product tour that is setting a new standard in the trucking industry.

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Resources

• The Office of Experience: https://www.officeofexperience.com
• Mack Trucks Live Tour: https://www.macktrucks.com/live-tour/
• Mack Trucks:https://www.macktrucks.comThe One Amazing Thing with Greg Kihlstr?m website: https://agilebrandguide.com/the-agile-brand-podcasts/one-amazing-thing-about-with-greg-kihlstrom/
• Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com
• Get the latest news and updates on LinkedIn here: https://www.dhirubhai.net/company/the-agile-brand/
• Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com

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