2.5m views for a grocery run? ???

Just one month of summer left! ???

This week, I'm covering:

?? Our pick for viral TikTok creator of the month

??? Major marketing headlines you may have missed?

? And more!?

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Need Anything from the Store? How About 2.5 Million TikTok Views? ??

TikToker @larabuchar earned 2.5+ million views, 142k Likes, 12.8k Shares and a staggering 34.2k Saves from her grocery store haul.

The creator takes us on a true TikTok shopping trip to Trader Joe’s. With her rapid-fire delivery, Lara shows off her nine most underrated TJ items in under a minute.?

She covers everything from pizza to popcorn, sharing recipe ideas and serving tips for each recommendation. Commenters were quick to chime and debate their favorite gems at Trade Joe’s, too.

Lara earned all of this engagement despite having less than 20k followers herself!

What I Love: ??

• Super simple format. Quick cuts, a speedy narration and no music. No more, no less! Off-the-cuff POV content like this is proven to perform on TikTok and this video is a great example of what that looks like.
• Products are front-and-center. The creator makes it easy to imagine these products in your hands. Like, literally! The way Lara highlights every product and its price tag plants the seeds for shoppers to pick them up themselves.
• Built-in video hook. The video’s “underrated” angle is a subtle way to grab viewers and drive discussion. 700+ comments going back and forth definitely juiced this video with the TikTok algorithm.

Check out the full video here!

Snack-Sized Social News ??

Social news moves fast! Here are a couple of headlines to keep you in the loop:?

• ?? Is vertical content going to take over our IG grids? Meta is testing it.
• ?? TikTok ramps up opposition to its “ban” bill before next month’s Congressional hearings.

Running Out of Video Ideas? Let’s Fix That! ????

Consistently publishing new and engaging content is exhausting.

But the ride never ends for social marketers!

That’s why we gathered 60 short-form video ideas so you can stress less about your content calendar.

This eBook is packed with proven formats and content inspiration to help you drive engagement on Reels and TikTok. Inside, you’ll find:

• 60 low-to-no-edit video ideas to fill your content calendar
• Videos that you can adapt for both TikTok and Reels
• Real examples of brands putting these ideas into action
• And more!

Download It Now

ICYMI ??

Check out these resources from Statusphere that you might have missed:?

• TikTok Amazon Ads Integration: What Brands Need to Know
• Influencer Gifting Strategy: How to Do Gifting Right & Track Success

I'll be back in two weeks with more news to level up your marketing strategy!

Best,