250% increase in the last year alone + Instagram, LinkedIn, Meta, Pinterest, Reddit, Threads & TikTok Updates

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Stick around for the Social Media News to Use below. This week's top five (or more!) most important updates to help you grow your brand.

Build Your Power Presence

Over the coming weeks, I’m going to share the seven components needed for a strong social media strategy, i.e., a Power Presence. It doesn’t matter if you’re a personal brand or a global organization, you need these seven principles.

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See you here next Monday to start the week-by-week explanation of these key social media elements.?

THE SCOOP

Join me virtually for my next SkillPop class: Social Media Strategy for Business.

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INSTAGRAM: So randomly fun! If you need someone to send the emoji to to try out, send it to me @katiemckiever. I’ll immediately know what you’re doing.

• Bored? Go play this hidden game in your Instagram DMs [TechCrunch]

LINKEDIN: Diversify your feed.

• Follow These 35 Inspirational Black Women in Marketing [LinkedIn Ads Blog] ?

META: Bookmark this info.

• I've been contacted by a Meta representative. How do I know if the phone call and/or email I received is real? [Meta]

META: “The states said New York has since 2019 received a 1,000% increase in complaints about scammers who access accounts and change passwords, enabling them to read private messages and pose as actual users to deceive contacts and the public.

Four of the states -- Illinois, North Carolina, Pennsylvania and Vermont -- reported increases in complaints exceeding 250% in the last year alone.”

• Meta urged by US states to combat Facebook, Instagram account hijackings [Reuters]

PINTEREST: 6 good tips

• A marketer’s guide to inclusive content [Pinterest Business]

PINTEREST: I love these deep-dives into trends that Pinterest publishes.?

• The Pinterest 2024 Wedding Report [Pinterest Newsroom]

PINTEREST: There are 4 body types to choose from.

• Pinterest's AI body type search aims to curate more inclusive search results [Mashable]

REDDIT: It’s free.

• Introducing the New Toolkit for Business Growth: Reddit Pro is Here [Reddit]

THREADS: The drafts feature never sounds like a big deal until you’re in the middle of crafting a post, have to jump out of it unexpectedly and then go back to find that what you have carefully composed is still there. The best feeling.

• Threads now lets all users save drafts and take photos within the app [TechCrunch]

TIKTOK: I did NOT think it would get this far. There’s still a long way to go, but this is the first time it’s felt real in that there could be actual massive change to TikTok as we know it.

• TikTok Ban: When It Could Happen And Who Could Stop It [Forbes]

TIKTOK: If you start noticing longer videos in your feed, this might be why.

• TikTok to creators: make longer videos, get paid [Engadget]

NEXT STEPS WITH ME

• Let's talk! Looking for social media coaching for you personally? Content strategy for your organization? Customized employee advocacy program? Workshops? Put a call on my calendar here. ?
• If you need a speaker at an event or a guest social media expert on your podcast, please send me details.