25 Ways To Grow Your Linkedin In 2025

Let’s turn this into a game! Below, we’ll break it all down into actionable steps. Add these tasks to your content marketing calendar, track your progress, and watch your impressions, likes, connections, and comments grow—naturally and with purpose!"

Want to Know More? This In-Depth Guide Has Everything You Need

1-5 Into your profile and update the tasks mentioned.

6- Engage with 30 creators in your niche who has your target audience

Engaging with 30 creators in your niche on LinkedIn means actively interacting with influencers, thought leaders, and professionals who already have the audience you want to attract. Since your work is in digital marketing, this strategy helps you:

? Increase visibility – By commenting on and engaging with their posts, their audience (your potential clients) sees your name and expertise.

? Build relationships – These creators might notice your engagement and eventually connect with or collaborate with you.

? Attract leads organically – When you engage thoughtfully, potential clients may check your profile, leading to conversations and business opportunities.

How to Engage Effectively:

1. Find the right creators – Look for professionals in marketing, branding, social media, and industries like flooring, painting, or industrial cleaning (your target niches).
2. Comment with value – Avoid generic comments like "Great post!" Instead, share insights, ask questions, or add to the discussion.
3. Engage consistently – Do this daily or weekly so it becomes part of your strategy.
4. Reshare their content – If relevant, add your take when sharing their posts.
5. Send connection requests – After engaging for a while, send a personalized request mentioning their content.

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7-9 Regularly monitor the accounts and actively engage with them. Analyze their analytics to track posting times and audience engagement. Additionally, ensure at least 2-3 LinkedIn posts per week to maintain a strong presence.

10-11- Reply to all the comments using Ai

How do we do it? Reply with what you want to say then before posting, go into the edit with ai in the same box and see if it enhances what you want to say in a better way.

12- Use Kleo Analysis viral posts with the 30 creators that you chose.

Add kleo on your Chrome Extension. How? Look that step up on google.

How To use Kleo analysis on LinkedIn after adding the Chrome extension, navigate to a LinkedIn profile, where you'll see a Kleo sidebar appear; from there, you can view a person's top performing posts, filter by engagement metrics like likes and comments, and analyze what content resonates best with their audience to gain insights for your own strategy; simply click on the Kleo icon in the top right corner of your browser window to access the analysis.?

What Do I Do Now With Kleo?

• Open your Linkedin Account after you refreshed the page and go to the Kleo icon on the right of the page.
• Analyze the viral posts of the 30 creators on your list.

Using Kleo Analysis with the 30 creators you selected on LinkedIn involves these steps:

1. Input the Creators into Kleo Analysis

• Open Kleo and navigate to the Viral Post Analysis tool.
• Enter the LinkedIn profiles of the 30 creators you are tracking.

2. Identify Their Viral Posts

• Use Kleo to analyze their most viral posts based on engagement (likes, comments, shares).
• Look for common patterns—topics, post formats (text, video, carousels), and posting times.

3. Extract Key Insights

• What topics resonate with their audience?
• What writing styles do they use (storytelling, data-driven, thought leadership)?
• Are there trends in engagement spikes (specific days, events, or themes)?

4. Apply to Your LinkedIn Strategy

• Repurpose successful post structures for your own content.
• Engage with those viral posts to network with their audience.
• Create content inspired by high-performing topics but tailored to your brand.

5. Track and Optimize

• Monitor which of your posts get traction.
• Adjust your strategy based on new viral trends from your selected creators.

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12-13 Let's create your 3 pillars here on Linkedin.

That’s a great approach—using Kleo to analyze top content creators will give you a solid understanding of what works in your space. Now, let’s break it down into three steps:

1. Define Your Three Content Pillars

Your pillars should align with your expertise, audience interests, and business goals. Based on your brand and industry, here are some possible directions:

Example Pillars for GoStory Media (or a related niche)

1. Brand Growth & Marketing Strategies → Educational content about brand positioning, storytelling, and digital marketing tactics.
2. Industry Trends & Thought Leadership → Insights on emerging trends, case studies, and expert opinions in digital marketing and business development.
3. Client Wins & Behind-the-Scenes → Case studies, testimonials, personal business experiences, and behind-the-scenes stories of running GoStory Media.

2. Align Your Content with the Pillars

Every post you make should fit into one of these three pillars. Here’s a simple way to structure it:

• Educational (Pillar 1) → “5 Ways to Build a Standout Brand on LinkedIn” (carousel or text post)
• Trends & Thought Leadership (Pillar 2) → “Why Video Content Will Dominate B2B Marketing in 2025” (article or opinion piece)
• Client Wins & Personal Stories (Pillar 3) → “How We Helped a Flooring Company Triple Their Leads in 3 Months” (storytelling post)

3. Stick to the Pillars on LinkedIn

• Content Calendar → Use a simple system (Notion, Trello, or Google Sheets) to plan posts within each pillar.
• Formatting Variety → Mix up carousels, long-form posts, polls, and videos while staying within your pillars.
• Repurpose from Other Platforms → Turn Instagram posts, blog articles, or case studies into LinkedIn content.

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14- Your posts must help your audience undergo a transformation.

To help your audience undergo a transformation (whether in their business, marketing strategy, or mindset), your content needs to:

? Educate → Give them knowledge they didn’t have.

? Inspire → Show them what’s possible with real stories.

? Guide → Provide actionable steps they can follow.

Here’s how to organize content and draft pillar-based posts for that transformation:

1. Use a Transformation-Based Content Framework

Every piece of content should take your audience from Point A (problem/limitation) → Point B (solution/improvement).

A simple structure for your LinkedIn posts: ?? Hook – Start with a problem, challenge, or surprising statement. ?? Insight – Share your perspective, experience, or key learning. ?? Actionable Takeaway – Give them something they can implement today. ?? CTA (Call to Action) – Encourage engagement (comment, share, DM).

Example for Your Brand Growth Pillar: ?? Hook: “Most businesses focus too much on social media likes, but here’s why brand trust matters more.” ?? Insight: Explain how storytelling builds brand trust better than vanity metrics. ?? Takeaway: “Next time you post, tell a real customer success story instead of just promoting your service.” ?? CTA: “What’s a brand you trust? Drop it in the comments.”

2. Plan Content That Matches Your Audience’s Journey

Think of your audience like they’re on a learning curve. Some are beginners, some are mid-level, and others are advanced. Your content should cater to all levels:

?? Beginner (Awareness Stage) – Help them understand their problems. ?? Intermediate (Consideration Stage) – Show them strategies to solve those problems. ?? Advanced (Decision Stage) – Case studies, behind-the-scenes, or advanced insights.

?? Example for Your Thought Leadership Pillar:

• Beginner Post: “Why Branding is More Than Just a Logo” (educational)
• Intermediate Post: “How to Craft a Brand Story That Attracts Customers” (actionable)
• Advanced Post: “How We Rebranded a Flooring Company & Increased Sales by 40%” (case study)

3. Use a Weekly Content System

To stay consistent, map your content pillars into a weekly schedule:

Example: Weekly LinkedIn Posting Plan

• Monday (Educational – Pillar 1) → “3 Common Branding Mistakes (& How to Fix Them)”
• Wednesday (Thought Leadership – Pillar 2) → “The Future of AI in Digital Marketing”
• Friday (Client Wins & Personal Stories – Pillar 3) → “How We Helped a Gym Attract 200 New Members”

4. Turn a Single Idea into Multiple Content Formats

?? LinkedIn Post → LinkedIn Newsletter (deep dive)

?? Case Study → Carousel Post (visual breakdown)

?? Long-Form Post → Short Punchy Insights (quick tips)

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15- Create Content In Different Formats (Let's explore) Make sure this part you share with your marketing agency so they can create the following according to the Pillars above. Quote cards, Infographics, videos, selfies, photos, vidoes, carousels and double down on the things that work best for you.

Organizing content effectively in this format requires a structured content plan. Here's how you can do it:

1. Content Strategy Breakdown

Organize content into Pillars (main themes) and Formats to ensure consistency and variety.

Step 1: Define Content Pillars

Based on your audience and business goals, your content pillars might include:

? Educational – Industry tips, how-tos, and guides

? Inspirational – Success stories, motivational content

? Promotional – Showcasing services, offers, testimonials

? Engagement-Driven – Polls, Q&A, personal stories

? Behind-the-Scenes – Company culture, day-to-day operations

Step 2: Assign Content Formats

For each pillar, decide on the best content formats: ?? Quote Cards – For inspiration/motivation (Canva, Adobe Express) ?? Infographics – Educational and data-driven posts (Canva, Piktochart) ?? Videos – Tutorials, testimonials, BTS (CapCut, Premiere Pro) ?? Selfies & Photos – Personal branding, team highlights (Phone camera, Lightroom) ?? Carousels – Step-by-step guides, storytelling (Canva, Instagram)

2. Tools for Creating & Organizing Content

To keep the process smooth, use these tools:

?? Content Planning & Organization:

• Notion/Trello – Content calendar & workflow
• Google Drive – Storing assets, brand guidelines
• Later/Planoly – Social media scheduling

?? Content Creation & Editing:

• Canva – Quote cards, infographics, carousels
• Adobe Express – Graphics, social posts
• CapCut/InShot – Quick video editing
• Adobe Premiere Pro – High-quality video production

?? Analytics & Optimization:

• Instagram Insights – Performance tracking
• Hootsuite/Sprout Social – Social media analytics
• Google Analytics – Website traffic insights

3. Double Down on What Works

?? Monitor engagement metrics (likes, shares, saves, comments)

?? Identify top-performing formats and content types

?? Adjust your strategy based on audience feedback

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16-17 Your goal now is to get followers to share your content and engage in your posts.

Getting your LinkedIn followers to engage and collaborate with others requires a mix of strategic networking, interactive content, and consistent engagement. Here’s how you can encourage collaboration and increase engagement:

1. Create Collaborative Content

• Co-Host LinkedIn Live Sessions: Invite industry experts for discussions or Q&A sessions.
• Feature Guest Posts: Allow industry professionals to share insights on your LinkedIn page.
• Conduct Joint Webinars: Partner with others to provide valuable information to a shared audience.

2. Tag & Mention People

• Tag relevant professionals in your posts to encourage discussion.
• Mention contributors when sharing insights from their content.

3. Start Conversations

• Ask open-ended questions about industry trends and tag professionals for their input.
• Share a poll to gather opinions and encourage discussion in the comments.

4. Create or Join LinkedIn Groups

• Start a LinkedIn group around your niche and invite connections to discuss ideas.
• Engage in existing groups by commenting and sharing valuable insights.

5. Engage Consistently

• Comment on others’ posts with thoughtful responses.
• Share content from industry professionals and add your own insights.

6. Offer Collaboration Opportunities

• Propose joint projects, such as eBooks, guides, or industry reports.
• Run collaborative giveaways or challenges that require participants to engage.

7. Highlight Your Network

• Do “Spotlight” posts featuring different professionals each week.
• Celebrate others' successes by sharing their achievements and tagging them.

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18- Focus on creating valuable content instead of doing giveaways only.

Giveaways can create a temporary spike in engagement, but valuable content builds long-term trust, credibility, and meaningful connections on LinkedIn. Here’s why focusing on content is a stronger strategy:

1. Attracts the Right Audience

• Giveaways often bring in people interested in free stuff, not your actual product or service.
• Valuable content attracts industry professionals, decision-makers, and potential clients who are genuinely interested.

2. Builds Thought Leadership

• Sharing insights, case studies, and expert advice positions you as an authority in your field.
• People start to see you as a trusted source, making them more likely to engage and do business with you.

3. Drives Organic Engagement & Community Growth

• High-quality content encourages meaningful interactions, comments, and shares.
• Unlike giveaways, which often result in passive engagement (likes but no real discussions), valuable content fosters relationships.

4. Better Long-Term ROI

• Content marketing compounds over time. A great post can drive traffic and leads for months or even years.
• Giveaways provide a short-term boost but don’t necessarily translate into long-term customer loyalty or sales.

5. Encourages Authentic Conversations

• LinkedIn’s algorithm favors content that sparks discussions and adds value.
• Thought-provoking content invites people to share their perspectives, keeping your brand top-of-mind.

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19- Focus on creating posts on trending topics with trending keywords.

The best use of this point is to see what topics are trending on Kleo with what creators in your field are doing. This will add more traction.

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20-23 The Don'ts with following Influencers, no spams, slaking posts, spam in DM's,

Basically, any time you get a little too carried away liking posts, sending messages and multiple connection requests, you're entering spamming territory. LinkedIn users in particular can fall into this pattern of spamming and they might not even realise it before it's too late.

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24-25 Create a post on lessons you learned from influencers or content creators to get their attention. Don't repeat the topics of your posts. Create a wide variety of posts.

One of the easiest posts to write is a re-post but add what you have learnt in the post instead of outsmarting or criticizing what wasn't written, no need to add your opinion just write what you learnt from the post. Flattery takes you a long way.

In conclusion:

What's next? Let's say you went through all these steps. What you can refresh is your 30 creators or influencers you choose to follow and put on your list. You can expand or take ones out and replace them with someone else then go through the process.

Marketing Agency Notes:

It sounds like you're looking for a structured approach to improving LinkedIn impressions while balancing organic and paid strategies. Here’s a streamlined plan your marketing team can follow for faster results:

1. Monitor Analytics & Optimize for Impressions

• Track impressions on LinkedIn weekly.
• Identify which posts perform best and replicate successful elements (format, hashtags, timing).

2. Boosting & Promoting Posts (Paid Strategy)

• Allocate budget for boosting high-performing posts.
• Experiment with different audience segments to maximize reach.

3. Upgrade to LinkedIn Premium

• Invest in a Premium account beyond Sales Navigator to unlock better reach, insights, and direct messaging options.

4. Focus on Organic Growth

• Prioritize engaging content that sparks interactions (polls, thought leadership, behind-the-scenes).
• Leverage employee advocacy—encourage team members to engage and share.
• Engage with relevant industry posts to increase profile visibility.

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