25 Tips! - How to outperform the market when recession is looming?
Tom Fotheringham
Commercial, Digital, Marketing Director - Helping Private Equity & Family Offices deliver in a customer centric world
1.????Spent time at the coalface, speak to frontline colleagues, run live chat to understand customers pain points.
2.????Build a brand, you want people to search for your brand ahead of a google search, generate sales over days and build a super brand over time
3.????Chase fans over sales, fans become your biggest brand advocates.
4.????Write a single page business case on each major web development, do the numbers stack-up?
5.????Stay nimble, consider daily development releases overlaid with fast test and learn CRO multivariable activity.
6.????Now is the time to be brave, launch new services, restructure, or reinvent it. It could be a subscription service / annual delivery fee / free trial. Think differently!
7.????Watch non web super users try and buy something from your site, fix the confusion points.
8.????Do less, but with exceptional delivery at speed.
9.????Bypass Google, by building your own App walled garden.
10.?Segment your customer data to provide a more personal communication.
11.?Give customers choice with payment options, 1 click checkout, PayPal, Klarna, Clearpay, WeChat pay.
12.?Conversion rate optimisation, drive conversion when facing advertising inflation.
13.?Bring in bid optimisation to net margin across digital acquisition.
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14.?Stay humble and don't be afraid to learn from other sectors, gambling, travel, dating.
15.?Take everyone on the journey with regular updates and enjoy being questioned.
16.?Create a list, then score, then cross items off, focus on delivery.
17.?Work out what your good at and bring exceptional people in to fill skill gaps
18.?Built a culture where the best ideas flourish.
19.?Don’t get addicted to marketplaces like Amazon.
20.?Bring in social proofing and personalisation to drive AOV & Conversion rate.
21.?Employee people on their spirit, problem solving and desire to add value vs experience.
22.?Get out and about, speak to people at events, and don't be afraid to ask questions.
23.?Stay fit & healthy don’t forget to have fun along the way
24. Remember what it's like to be a human vs marketeer.
25.?Trust your gut instinct, it’s very rarely wrong
CEO @ Raydiant | Brick-and-Mortar Growth Expert | Advocate for Retailers and Restaurateurs | Hot Pepper Enthusiast
2 年Great advice Tom Fotheringham all the 25 tips helps to create one end product that is important for retail business i.e. "Value creation".
Delivering Digital Transformation in Customer Services.
2 年Absolutely spot on Tom. You forgot one though. 26. Work with a dynamic customer experience technology specialist such as Route 101 Ltd. ??
Growth & Lead Generation @ VUX World ??? | Helping Companies Scale with AI
2 年Great tips here Tom Fotheringham!