25 Tips Every Marketer Must Know

1. Free is the most enticing word in marketing. Use it often.

2. Believe in what you're selling, or no one else will.

3. Saturation doesn't exist if your product is newer, faster, better, or cheaper.

4. Before learning tricks and hacks... learn the fundamentals.

5. Give, give, give, give... then ask.

6. A small starving market is more profitable than a huge overfed one.

7. The best marketing doesn't feel like marketing.

8. People have short attention spans. Be interesting, unique, educational, or funny to combat this.

9. Don't sell products, sell outcomes.

10.?Not everyone is your customer.

11. Meet demand, don't try to create it.

12. No one cares about your product, they care about how your product will help them.

13. Sell with emotion, and justify with logic.

14. It's not the best product that wins but the one with the best marketing.

15. What works today may not work tomorrow. Always be testing.

16. Don't hate your competitors, study them.

17. Deep market research is the cornerstone of every successful marketing campaign.

18. Stories are your most powerful tool as a marketer. Use them often.

19. Taking inspiration from others is completely fine, as long as it's not verbatim. Put your own unique spin on it.

20. In order to become a great marketer, you must be obsessed with understanding people.

21. Marketing is all about attention. Learn to capture it, keep it, and transform it into action.

22. Getting new clients is important. Keeping existing clients is crucial.

23. People aren't as smart as you think. Dumb it down.

24. Base your decisions on data, not solely on assumptions.

25. Most people don't buy on first contact. Be persistent. It takes 7 hours for an individual to interact with your brand or company.?